Hashtags have become big on Twitter. The first hashtag was posted on Twitter in August 2007. At that time not linked, but as a suggestion of a user. Today, hashtags are a central part of Twitter, but also of many other social networks.
# TwitterTrivia : In August 2007, a Twitter user proposed the use of the hashtag # for the first time. : Im August 2007 schlägt ein Twitternutzer erstmalig die Verwendung des Hashtags (#) vor. # telemesse pic.twitter.com / T50VULgBlT
Twitter (@ TwitterAdsDACH) — Twitter Ads DACH (@TwitterAdsDACH) April 14, 2015
When it comes to hashtags, social media and marketing, Twitter leads the way. Other social networks such as Google + and Instagram started later, but have relied on hashtags from the start. On Facebook, it took a little longer, but here, too, we find more and more hashtags.
However, we still need to distinguish between the use of hashtags. We have public social networks like Twitter and Instagram and more private networks like Facebook and Google +. Privacy settings make it difficult to track hashtags, and many content is simply untraceable. When we use hashtags on Facebook, we must always take this situation into account.
On Twitter and Instagram, things are different. Instagram has given a huge boost to so-called hashtag campaigns. We find hashtags on websites, posters, in magazines, in TV commercials and, of course, in social media posts. Hashtags are not only popular with users, but also with companies.
An infographic has now been published in the Payroll Blog, showing the advantages of using hashtags.
But it's not just about the benefits, it's also about the effects of hashtags. How do interactions develop? How many hashtags do interactions decrease? On Facebook, the use of hashtags hardly increases interactions and reach. As I said, it is up to users to communicate more privately. However, Trending Topics could soon change this on Facebook and news sites in particular will also benefit from Facebook hashtags in the future. The principle is then similar to Twitter, where much-discussed topics are prominently presented on the home page and in the mobile apps.
The infographic is a nice summary of the benefits of hashtags and the different ways social networks work.