In January, it was 150 million. People who
250 million People use Stories daily
Instagram has taken its Stories format to the next level by various measures. A plus of 100 million Instagram users in six months is remarkable. Add to that the ratio of total use of Instagram.
700 million People use Instagram every month and 400 million of them every day. This means that well over half of active Instagram users also use Stories on a daily basis. Stories are featured prominently in the app, they have recently been re-teasered in the feed, they appear in the Instagram search and in user and company profiles.
Instagram does everything it can to ensure that Stories are perceived and used. Using stories is not the same as creating content for stories. But the consumption of Stories alone is important for Instagram, as advertisements can of course also be placed here.
The company said in a statement: 'We are pleased to announce that we have reached an agreement with the Department of Health and Human Services.
If the development of Instagram Stories continues like this, then 300 million Users in 2017 are not the target. There will be 400 million users of Stories, because not only Stories evolve and grow, but also Instagram itself.