Instagram's Stories offensive is going full steam ahead. As part of the Die Stories Offensive von Instagram geht voll auf. Im Rahmen des Facebook's Quarterly Report it was also announced that
Instagram Stories are the new Instagram feed
The changes on Instagram have a big impact on the way Instagram marketing is conducted. Instagram is doing everything it can to establish Stories as the format on Instagram. We have the components of moving image, FOMA, ads and the absolute will of Instagram.
Stories are now integrated into the Instagram app and feed in various ways. The preview of current
The development raises the question of what people spend their time on Instagram with. Does the total dwell time increase? Or does the dwell time shift from the feed to stories?
Active users (over 24 years old) spend 24 minutes a day on Instagram. Because Instagram Stories communicate so aggressively, the length of stay is likely to shift. Say more time for stories and less time for the feed. At least you can expect that.
More Features for Stories
For companies and brands, that means rethinking and analyzing their current activities on Instagram. What do I want to achieve on Instagram and which format is best suited for it? Hashtags are also available for Instagram Stories. Location information will be integrated into Instagram Stories. Markings? No problem. This means that Instagram maps a large part of the functions in Stories, which are also used for content in the feed. In addition, there is the option to set links and conduct surveys.
The possibilities for Stories are therefore more extensive than for photos and Instagram videos in the feed.
More resources for stories?
From 500 million daily active profiles, consume and publish 300 million Stories. Of course, most people are passive consumers. But the Instagram feed is no different. Instagram always offers companies new possibilities, but it also increases the requirements for maintaining an Instagram company profile. Content is created for the feed, Instagram ads are used strategically and content for stories is produced. The amount of support for Instagram has increased. If the focus on stories continues like this (it can be assumed), more and more companies will ask themselves which format to focus on.
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Instagram wants both, of course, and it's certainly not a good idea to just post stories and ignore the feed completely. However, the resources and budgets invested in Instagram Stories are sure to increase and we will see a similar development as is the case with Facebook videos. But with both approaches, is it really the right format for my company, or do I just use it because the platform wants it?
Also interesting in this context is the