We tried a lot of services to work with social networks. One application is expensive, the second has few features, and the third is obsolete. As a result, we have found solutions that save time and automate part of the workflow.

Today, we share our findings with you. The tools are free and will help you develop your Instagram page. After reading it, you won't have any questions: "How do we do this?"

Inspiration and search for ideas to post

Content marketing begins with an idea. Stealing posts from competitors is disrespectful to your business and your subscribers. This is not the way for us, so we are immersed in these services and fighting!

1. Pinterest

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A service for popular visual content. Be careful: Pinterest can capture you so that the clock flies like minutes! Enter a query (there will be more choices in English), click on the image you like, scroll down and search for matching pictures among the likes.

What to find: illustrations, ideas for photography and creativity, checklists, workshops, background images, diagrams, and more.

2. The Question (and Yandex. Cue)

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Here you can explore the questions that your audience is interested in answering. To select what might be useful to you, enter keywords or search for questions on topics close to your niche.

What to find: ideas for useful posts.

3. Google Trends

Find out which topics are the most relevant and discussed among users today. Find the "Popular Queries" tab in the drop-down menu of the service and explore search trends 24 hours or earlier.

WHAT TO AVOID: The changing rooms.

Visual design

The foundation of your Instagram account. It is the photos that users see in the feed first, so your mission is to make it as attractive, relevant, and get into the style of your audience.

Basic photo processing

1. PicMonkey

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The service is paid, but there is a free trial period (7 days). Not a bad option for those who are just learning how to edit photos, as well as for those who need only basic features.

What you can do: crop a photo, resize, change the background, add a caption or effects.

2. BeFunky

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Basic photo editor features are available for free, and special effects and tools must be purchased. But for a little work with color, the service is very useful.

What can be done: improve colors, crop, collage.

3. Fotor

Another conditionally free, but already Russified editor.

What you can do: retouch photos, apply some effects, add text, stickers, frames.

Styling, effects, templates for publications and stories

If you want the images in your account to be designed in the same style, the following selection will help you work out the design, even if you are not a professional.

1. Canva

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A huge database of templates for different social networks. Here you can make stylish illustrations for publications and stories. Some features are paid for, but the free features are enough to make your account look beautiful.

What can be done: develop a common publishing style (use a ready-made template or create your own), a logo, stylized stories.

2. Crello

In terms of functionality, the service is very similar to Kanwu, but there are more possibilities for creating animated templates.

What can be done: develop a common publishing style (use a ready-made template or create your own), stylized stories, animation.

3. FlatIcon

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A find for those who use seamless backgrounds. Here you can create your own background images from vector icons.

What you can do: create a background (for example, for posts about stocks).

4. Wmarkbot

A telegram bot that will put a watermark on a photo in a few seconds.

What you can do: upload a logo, set location settings, and brand a photo.

5. iPiccy

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Convenient service for creating collages with a large selection of templates.

What you can do: combine a few photos into a collage.

Add text to the photo

You can do it in Kanwe or Crello. But if you need the simplest tool with no unnecessary distractions, this one will suit you:

Pablo Buffer

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The service can overlay text on an image, darken and blur it.

Make a meme

1. Risovach

Here are all the popular memes from the past two decades, as well as their uses. Choose a picture, overlay the text, and share your sparkly humor with subscribers.

What it can do: superimpose text on ready-made meme templates.

2. MemeBuddy

An online meme generator that only needs keywords to select an image and the text you want to put on it.

What it can do: search for photos on demand and overlay text.

3. LolKot

A service for those who like to have fun with cats. There are few settings and fonts, but there are more than 5,000 funny photos!

What it can do: superimpose text on a selected picture.

Video editing

Videos will help to diversify your visual content, add life to your account, and help show users much more than a static image.

1. Supa

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Designer of videos for publication in the feed and stories with a free tariff. You can use a ready-made, custom, or create your own template.

What he can do: create video templates, interactive features, live pictures, slideshows, and much more.

2. ClipChamp

The service allows you to create simple but spectacular videos using ready-made templates or edit your projects.

What can: crop, compress video, work with color, filters, and transitions.

Make a gifka

1. Gif Machine

The editor animates the text on the slide, creates a slideshow, allows you to upload your gifs and complete them. You can create 5 pieces free of charge.

2. GfyCat

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Creates gifs from videos. To download the video, simply enter a link to it.

3. Giphy

Allows you to create animations from both photos and videos, add stickers, and apply filters.

Working with Text

When the visual part is ready, it is time to clean up the text of the post.

Checking Errors

1. Roux's Literature

A reference portal through which you can check individual words that raise doubts.

2. Glavred

Checks whether the text conforms to the informational style, and whether it is free of water and stamps (7-8 points is a good indicator).

3. Lebedev's spelling

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A very simple service that highlights words written in error.

Division of text into paragraphs


Convenient telegram bot, which makes sure that your text is not glued together at the time of publication: upload a post, copy the bot's response and paste it into the description of the photo / video.


Telegram bot , which can strike out, emphasize, mirror the text.

Selection of hashtags

Display Purposes

Creates a hashtag pool based on a key query (including Russians). All you have to do is enter a few hashtags that are related to your area of activity or subject matter, and the program generates an up-to-date list.

Making Highlights

1. FlatIcon

A database of beautiful vector icons that can be used to create stylish covers of "Current."

2. The Noun Project

From here, too, you can take free icons.

And you can design the cover template itself in the already familiar "Canvas."

For competitions and raffles

1. Give Awation

The service checks comments, marks of friends in them, summarizes randomly among publications with a hashtag. Caution must be exercised, as it is impossible to repeat the draw on the same publication.

2. RandStuff

Random number generator. It will be useful if you hold sweepstakes in which the winner is randomly selected.

3. GetLikers

Telegram bot, which can be used to determine the winners among those who liked the publication.



Allows you to monitor user activity and find the most popular posts both in your account and among competitors. Service is paid, but there is a trial period: 1 week.


Remember: there is no point in using a tool if it is wasting your time. Choose one that will help you:

  • simplify the task execution process;
  • save time;
  • not to spend an unjustified amount.

Good luck!