A better Instagram without Likes & Followers: Why an Instagram without Likes might be the right approach.. Instamer

Instagram is continually expanding its tests and is now no longer displaying public likes in the Instagram feed for some users in Germany.

But it doesn't stop with Germany. Instagram is now conducting a worldwide test.

[The article was originally published on Oct. April 2019 and was released on 18. July 2019 and on 14 updated November 2019.]

Instagram is also testing the feed in Germany without public likes

After starting with private likes in some countries, the tests have been extended to the US and are now being carried out worldwide.

Instagram expands test and removes likes and video views from feed

After first testing in Canada in April 2019 and extending to Australia, Brazil, Ireland, Italy, Japan and New Zealand in July 2019, Instagram has now extended the test to the US and then worldwide.

Not only is the US the most important market for Instagram in terms of user numbers, but the US also leads the way in terms of ad revenue generated.

The first results do not seem to be that bad. The reactions will not be the same in every country, and it can be assumed that the findings in the most important markets will strongly influence Instagram's final decision.

It is a clear signal that Instagram is no longer displaying the likes in its feed to users around the world. It is important to note that not all users no longer get any likes in the feed. Instagram continues to test only with smaller user groups.

On Twitter, Instagram wrote that the results in the first test countries were positive.

A better Instagram without Likes & Followers: Why an Instagram without Likes might be the right approach.. Instamer

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When you take part in the test, the app displays a notice informing users of the changes on Instagram.

Instagram CEO Adam Mosseri has announced the expansion of the test to the U.S. Instagram CEO Adam Mosseri hat die Ausweitung des Tests für die USA auf der WIRED25 , saying that the test is aimed specifically at younger users.

A better Instagram without Likes & Followers: Why an Instagram without Likes might be the right approach.. Instamer

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Some users from these countries will no longer get likes for published content on their Instagram feed. Furthermore, the achieved video calls are also hidden.

This is what the posts look like in the Instagram feed:

A better Instagram without Likes & Followers: Why an Instagram without Likes might be the right approach.. Instamer

Instagram had already commented on the tests on Twitter:

We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who've liked it, but your friends won't be able to see how many likes your post has received.

Those who created the post can still see the number of likes and Instagram video views. Everyone else, however, no longer sees the number.

A better Instagram without Likes & Followers: Why an Instagram without Likes might be the right approach.. Instamer

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How many likes did your last photo on Instagram have?

How many followers do you have on Instagram?

But our competitor has many more followers than we do.

Instagram has adjusted its algorithm again. I get a lot less likes.

Statements that belong to Instagram like the Amen in church. While likes and fans also have a large and often misinterpreted meaning on Facebook < del > On Instagram, it's a whole other level.

In 2019, people are still talking about the good old days when you were featured on Instagram and got likes and followers so quickly. Or you can get upset about the algorithm and the allegedly decreasing number of likes associated with it.

Organic Reach My Ass I want more likes

Facebook has been about organic reach for years. If you look at Instagram, the organic reach seems to be almost non-existent, or has very little meaning. It's the likes that matter. We're addicted to likes. Because they're good for us and because a few people out there really want to be influencers.

Suppliers of bots are laughing their fists off and endlessly poking fun at Instagram users who also want a few likes. A few likes? Oh what, I want as many likes and as cheap as possible.

Facebook has drawn a lot of criticism in recent months and years. Instagram has been left out in many cases. Facebook is committed to greater transparency (the motivation is debatable) and digital wellbeing. A digital wellbeeing feature is also available on Instagram. But isn't greed for likes the bigger problem relative to usage?

When celebrities talk about Instagram followers and likes in any trash TV format, that's a sign. It's a sign of a trend that goes beyond greed for Facebook fans.

An Instagram with no likes. The future?

For this reason, I welcome the fact that Instagram continues to test an Instagram without Likes. Also, the statement Aus diesem Grund begrüße ich es, dass Instagram ein Instagram ohne Likes weiterhin testet. Auch die Erklärung for the test Perfect fit: Focus on what you share on Instagram and not how many likes you get.

A better Instagram without Likes & Followers: Why an Instagram without Likes might be the right approach.. Instamer

The test was first presented at the F8 conference Der Test wurde erstmalig auf der F8 Konferenz confirmed by Head of Instagram Adam Mosseri , In the screenshot you can see the hint from Instagram and the view of an Instagram post without likes.

You see the likes, but not the total number of Instagram hearts awarded.

Instagram shows which contacts shared the photo. You already know that. Instead of the total number of likes, all that appears is a note from and others.

No more followers on Instagram profiles any time soon?

Likes are one thing and followers are another. Likes sind das Eine und Follower sind das Andere. In another test Instagram also removes the number of followers from Instagram profiles. So you don't see any more likes in the feed and no more follower numbers in the Instagram accounts. The end of Vanity Metrics on Instagram.

This would significantly change the way many companies and a large proportion of influencers use Instagram and hopefully bring the focus back to the essentials. Content and Community!

When private users and brands engage in social media clickbaiting, something goes wrong. Not that it would be better with media sites, but here you can understand the motivation to some extent.

When Instagram accidentally deleted followers from a variety of accounts a few weeks ago, it was the most successful day in terms of traffic since Instamer. Instagram deletes followers and hits go through the roof.

The problem, of course, is not just Instagram. Sadly, it belongs on social media. On YouTube, subscribers are asked to give Likes and when a certain number is reached, something is done. Why not make it easy for the community?

In the test, Instagram just hides the likes. It would be interesting if you could continue to like content, but the number would disappear completely. Not only do other users no longer see the likes, neither do you.

Nobody Needs Vanity Metrics

For Stories, Instagram dispenses with likes. There are the reactions, but they are nowhere near as prominent as the heart in the IG feed. The test shows that Instagram is aware of the evolution and when it comes to digital wellbeing, it's not just about the duration of use.

I would like Instagram to do the test quickly. Extending to more and more countries shows that Instagram is happy with the results. If testing is already underway in the US, Germany could follow suit in the next stage of the test. We wouldn't mind.

A better Instagram without Likes & Followers: Why an Instagram without Likes might be the right approach.. Instamer A better Instagram without Likes & Followers: Why an Instagram without Likes might be the right approach.. Instamer