Instagram will establish itself as the number 2 social network behind Facebook and further widen the gap to Twitter. This is according to a forecast of Instagram wird sich als die Nummer 2 der sozialen Netzwerke hinter Facebook etablieren und den Abstand zu Twitter weiter vergrößern. Das besagt eine Prognose von Marketer , which deals with the growth of social networks and Instagram growth in particular.
Instagram is said to have over 116 million followers in the US Actively using people in 2020. That would be an increase of 26.9 million People compared to 2016. Over the same period, Twitter would only grow by 13.9 million Users are growing. These are not official user numbers, but since emarketer evaluated all social networks using the same methodology, the forecast provides an interesting insight into the evolution of Instagram user numbers relative to Facebook, Twitter, Pinterest and Tumblr.
Instagram growth dwarfs other social networks
If the trend in user numbers continues, then Pinterest will move ever closer to Twitter. While Twitter can grow, it cannot expand its lead over Pinterest, and at the same time Instagram continues to distance itself from Twitter. The current Instagram user figures for Germany stand at 9 million active users. Over 75% of all Instagram users are not from the US.
Instagram grew by more than 20% in the US in 2015. The forecast also foresees double-digit growth in 2016 and 2017. No other social network can do that. This trend will continue until 2020 and Instagram is growing faster than any other social network.
I think emarketer's forecast is very conservative. At least when it comes to the development of Instagram. Instagram user numbers have risen from 300 million to 400 million in nine months. That's not to say that Instagram continues to grow at the same pace, but how much interest social media users are currently getting, and I don't see that changing anytime soon. Unfortunately, a social network does not appear in the forecast. Along with Instagram, Snapchat is the mobile app of the hour. In terms of published content, Snapchat is well ahead of Instagram. Snapchat has more than 100 million active users. That puts Snapchat well behind Instagram, which has 400 million active users. Especially in terms of marketing and attention, Instagram and Snapchat caused a lot of conversation in 2015. However, both apps have been around for a number of years. Instagram was launched in October 2010 and Snapchat was launched in September 2011. Yes, Snapchat is celebrating its fifth birthday this year.
Both Instagram and Snapchat have managed to focus on what users want and need. These needs put mobile use in the foreground. There will be no let-up here, which is why Instagram and Snapchat face a rosy future.