Instagram has announced in a separate ad the launch of Instagram ads for Germany in the coming weeks.
We're starting with some companies that are already successful on Instagram to make sure the ads you see in your photo stream are creative and interesting.
In doing so, Facebook is consistently continuing its path and taking another step towards monetising Instagram. In the US and the UK, Instagram ads for the photo stream have been around for some time and both the advertising companies and Instagram itself are satisfied with the results.
While companies are excited about more marketing opportunities, Instagram users are less euphoric about the announcement. And that's put very kindly. An advertisement never goes down well. This is why the selection of companies and, above all, the design and imagery of the first ads is so important. At the
The demands of Instagram are high. Facebook's demands are also high, but few companies meet them. If the Instagram ads were available through a self-service tool, this would have a negative effect on the Instagram stream. Companies post ads for motivations other than Instagrammers sharing photos and videos. This different approach and approach would be immediately noticed in the feed. That's why it's the right decision for Instagram to start with selected partners and ad motifs.
In the first step, Instagram ads will only be available on a certain budget. Here, too, quality is to be ensured and test runs with small budgets prevented.
Instagram Ads in Germany: A Business Outlook
Companies get more diverse marketing opportunities through Instagram ads. Especially in combination with Facebook ads, advertising on Instagram has produced good results in the USA. Instagram will now attract even more attention from businesses. The quality of the stream and the high level of user activity offer companies many advantages. It's not about followers and interactions, it's about real marketing goals. Facebook / Instagram will also appeal to businesses. The more successful the first Instagram ads will be, the higher the demand will be. In the United States and the United Kingdom, no negative effects on user activity were observed. Even if users react negatively after the initial announcement, this will subside and Instagram ads will become an integral part of Instagram marketing.