As reported by t3n , apps are also a success story in this country. Last year, Germany was among the top 10 countries for app sales in Google Play and the iOS app store, with $750 million spent on apps in 2016, a whopping 40 percent increase from the previous year. At the , sind Apps auch hierzulande eine Erfolgsstory. Im vergangenen Jahr gehörte Deutschland zu den Top-10-Ländern für App-Umsätze in Google Play und dem iOS-App-Store: 2016 wurden 750 Millionen US-Dollar für Apps ausgegeben – im Vergleich zum Vorjahr ein sattes Plus von 40 Prozent. Bei den most popular apps in Germany Instagram is currently in 5th place

The visual social media network is in vogue: After a Das visuelle Social Media-Netzwerk ist angesagt: Nach einer Study by Pew Research 55 percent of 18- to 29-year-olds in the U.S. use Instagram, a generation that sees the world through sepia filters.

If you harness the potential of this platform to share all that is positive and great about your business, you will greatly enhance your reputation (and profit) with millennials.

Bonus : Download thisfree guide Discover how you can increase social media interaction through improved audience analysis, more accurate customer engagement and Instamer's easy-to-use social media software.

One of the best ways to use the photo and image network for business purposes is to invest in Instagram ads. Advertisers of all sizes are already achieving fantastic results. With Instagram, you can promote your brand to a mass audience, boost sales through your website, and increase downloads of your mobile apps. The possibilities for creative marketers are virtually limitless.

Why advertise on Instagram?

Instagram ads have proven to be an effective way to generate new business. A report by research firm eMarketer predicts that nearly three-quarters of all American companies with 100 or more employees will use Instagram for marketing purposes this year. A marked increase from 2016, when the percentage Instagram-Werbeanzeigen haben sich als wirksame Methode erwiesen, Neugeschäft zu generieren. Ein Bericht der Marktforschungsfirma eMarketer prognostiziert, dass fast drei Viertel aller amerikanischen Unternehmen mit 100 oder mehr Mitarbeitern Instagram in diesem Jahr zu Marketingzwecken einsetzen werden. Ein deutlicher Anstieg gegenüber 2016, als der Prozentsatz According to Mashable was just over half.

Instagram itself waits with some compelling Instagram selbst wartet mit einigen überzeugenden Case studies , in which the social media network demonstrates the effectiveness of its advertising offer.

The success of each campaign is measured by metrics such as reach, ad recall and brand awareness, rather than 's likes, comments and the number of followers during the campaign.

Bonus : Download thisfree guide Discover how you can increase social media interaction through improved audience analysis, more accurate customer engagement and Instamer's easy-to-use social media software.

For example, the monthly book subscription service used So nutzte zum Beispiel der monatliche Buch-Abonnementservice Read Dog Books Instagram Stories to connect with its target audience, while simultaneously running an advertising campaign on Instagram and Facebook to motivate subscribers to sign up. The result: a seven-fold return from advertising donations!

What's your favourite novella?. Hear the Wind Sing is coupled with another short novel Pinball, 1973. Both of these novels give a rare glimpse into the early talent of Haruki Murakami. These surreal stories echo Murakami's later work with non-linear story telling, bizarre encounters, and inquisitive narrators. Much so the work of a young writer, these coming to age novellas are a real treat for Murakami fans. If you're new to the author, pick up one of his other works first Kafka on the Shore, The Wind Up Bird Chronicle, or Norwegian Wood. . # HeartheWindSing # Pinball1973 # HarukiMurakami # Murakami # booksubscriptionbox # bookbox # subscriptionbox # subscriptionboxes # monthlysubscription # monthlysubscriptionbox # subscriptionaddiction # booksubscription # bookmail # curatedbooks # bookpictures # bookoftheday # bookoftoday # readdog # bookstagram # booksbooksbooks # igreads # igbooks # instabooks

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A 2016 Forrester study looked at how the Eine Forrester-Studie aus dem Jahr 2016 überprüfte, wie die Top 50 global brands in social media marketing . Forrester analyzed 11.8 million user interactions with 2,489 posts from 249 brand profiles. The researchers determined how many of the most important brands use each social network, how many fans they have, how often they post and how often users interact with these posts. Forrester found that a leading global brand has an average of more than one million followers, almost five times the figure recorded in 2015.

Instagram users no longer only follow their friends and various celebrities, but also their favorite brands. You may soon be one of them.

Instagram ad types

You can choose from three main types of Instagram ads. Whether you want to increase brand awareness, increase website traffic or increase the number of downloads of your mobile app, Instagram can help you reach a huge and engaged audience. In the following, we explain photo, video and carousel advertisements in more detail.

Instagram photo ads

With photo advertisements, companies can tell their story in a captivating visual language and introduce products. That way, you promote your brand either to a large audience or to customers in your hometown, but always with guaranteed page views.

Example: Brazilian paint manufacturer Suvinil ran an Instagram campaign aimed at a specific target audience: people over 35. Using Instagram's segmentation tools, the company appealed to people who might be interested in buying its colors, such as users who had announced a move or recently changed their relationship status. In addition, the advertising message went to people who were interested in pregnancy and interior design.

The campaign led to a 15 per cent increase in ad recall on Instagram in just two months.

Instagram video ads

You can create Instagram video ads up to 60 seconds long. Sie können Instagram Video Ads in einer Länge von bis zu 60 Sekunden erstellen – wobei nach a study by Wistia The first 30 seconds of a social media video are crucial. If you can get your audience interested in you within that time frame, viewers are likely to stay tuned and interact.

Many brands have had great success with Instagram video ads. The creative app company Lightricks made it to the top of the download charts with their beautiful Instagram videos because so many people download their advertised new app Enlight.

Here's how to create your very own # mythological # fantasy # creature, straight from your # imagination! ??????? Select 2 photos of different # animals. For an easier workflow, select two images with the # animal in a similar position. It's also important to choose # photos with similar # lighting and the same # light direction for better results. 2. ??? Go to Tools & gt; Mixer and place one # animal photo over the other. Tap Tools tab & gt; Add and Erase parts of the top animal photo to combine it with the bottom animal photo. Zoom in for the best results. If you are satisfied, tap Flatten (↓). Repeat if necessary to fine-tune your creature. Tap (✓). 3. ??? Take a white photo (to make any image white go to Image & gt; Adjust & gt; Tools tab & gt; Basic & gt; increase offset), & gt; # Artistic & gt; Urban & gt; Tools tab & gt; Blending & gt; Multiply. Go back to Tools tab, choose a backdrop you like. Go to Tools tab & gt; change the color if you like. 4. ??? Go to Tools & gt; # Mixer. Select your creature # photo and place on the background image you've just created. Tap Tools tab & gt; Erase to clean the # image, erase the photo's background and leave only your creature. Add # filters or a frame for a finishing touch! 5. ??? Now, # animate your session (via the Enlight Share menu at the top) and share your workflow on # Instagram now with # enlight & amp; # TutorialTuesday!

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The video ads, which were intended to elicit a direct response, were a huge success, achieving a 50 percent higher conversion rate than advertising campaigns that were not run on Instagram. They also had an enormous reach, lowered the cost per installation and earned the company an additional 40 million interactions with their posts. Enlight has been downloaded more than 300,000 times and reached number one in the worldwide charts of paid iOS apps.

Instagram Carousel Ads

Carousel ads allow Instagram users to swipe up on additional images and a 'Call to Action' button that takes them to a website with more information. Carousel ads are, so to speak, the digital version of yesterday's multi-page print advertising campaigns. However, unlike printed ads, carousel ads have the added advantage of attracting people to your site.

For example, a new restaurant could demonstrate how many ingredients make a delicious dish. Once the user's appetite is stimulated, they can be redirected directly to the restaurant's reservation page via a button.

Race organizer Rock and Roll Marathon wanted to encourage people to sign up for one of its races, and created a carousel ad on Instagram aimed at a specific audience to promote its one-day special.

First, the team contacted users who had already registered for one of its events. Then, through the social media network, it generated a new target audience based on the friends of these runners as well as people with similar interests. In the two days before its one-day Rock and Roll Marathon special, the company launched a teaser video ad to raise awareness of its races and alert people to the upcoming sale.

The event organizer then addressed all users who had interacted with the video with carousel ads that included a link. The advert showed runners carrying signs announcing 's cheapest prize of the year. A series of calls for action invited viewers to register.

The Rock and Roll team was highly successful with their Winter Sale promo on Instagram, with 24 times the return from advertising donations and 52 per cent more registrations than last year proving that the Instagram campaign was worth it.

Call to action buttons

Towards the end of 2015 Gegen Ende 2015 have added some new features to the Instagram launches a new "buy now" promotional platform, including call to action buttons such as 's Buy Now and 's Install Now. Call-to-action buttons are supposed to bring a company's main goal to the fore on its Instagram presence. These buttons link to pages inside or outside Instagram that are targeted at the advertiser's business goals.

How to choose the most appropriate Instagram ad for your business

Watch this video to learn how to choose the right Instagram ad type for your business goals.

Learn how to get even more out of Instagram with 's Instamer Academy.

How to advertise on Instagram

With Facebook's takeover of Instagram, anyone who wants to advertise on Instagram needs a Facebook page first, because both platforms work together. Pages are intended for brands, organizations and public figures.

The pages can be customized like Facebook profiles, with stories, events and more. Users who like a page can receive updates from it in the newsfeed. If you want to know exactly how to create a Facebook page for your business, read the Instamer post

First log in to the Business Manager.

  1. Go on Gehen Sie auf business.facebook.com .
  2. Click there on Create an account .
  3. Enter the name of your company, select the primary page, and then enter your name and professional e-mail address (if you do not have a company page yet).
  4. Complete the registration process by filling in the remaining mandatory fields.
  5. Find out here Erfahren Sie hier, How to add people to the Business Manager .

Once you are logged in to Business Manager, you can add your Instagram account.

  1. Go to your Gehen Sie auf Ihre Business managers page.
  2. Click on the left side of the screen Corporate hiring and then Instagram accounts .
  3. Click on Add an account .
  4. Enter your username and password, and then click Confirm .
  5. To authorize one (or more) of your promotional accounts to use the Instagram account, check the box next to that account and click Save changes .

It's been quite a few steps but now you can finally create your Instagram ad.

  1. Go on Gehen Sie auf Create an ad .
  2. Select an advertising destination from the list. Make sure that you can only create ads that can be placed on Instagram with the following advertising targets: Brand awareness , Reach , Traffic (for clicks on your website or the app store for your app), App installations , Interaction (only for post-interactions), Video calls and Conversions (for conversions on your website or app).
  3. Note: Some of these targets may look slightly different when you create an ad. Find out more about Hinweis: Einige dieser Ziele können etwas anders aussehen, wenn Sie eine Werbeanzeige erstellen. Erfahren Sie hier mehr über Changes to targets .
  4. Add a name for your campaign next to 's campaign name, or use the default name displayed.

Now select a target group for your ad.

Create in section Target group a target group for your advertisement. You can specify specific characteristics for your target group, such as age, gender, interests, behaviors, ethnicity, location, and even politics. Learn more about the available eine Zielgruppe für Ihre Werbeanzeige. Sie können für Ihre Zielgruppe bestimmte Merkmale festlegen, zum Beispiel Alter, Geschlecht, Interessen, Verhaltensweisen, ethnische Zugehörigkeit, Standort und sogar Politik. Erfahren Sie mehr über die verfügbaren Targeting options .

With Instagram ads, you can pay per interaction or per page view (cost per thousand impressions), as with Facebook ads. The company said in a statement: 'We are pleased to announce that we have reached an agreement with the Department of Health and Human Services. Bei Instagram Ads können Sie – wie bei Facebook-Anzeigen – pro Interaktion oder pro Seitenaufruf (Kosten pro tausend Impressions) bezahlen. Die Average cost per click for an Instagram ad 2016 (3rd) quarter) $0.72. If your boss has given you a limited budget for your Instagram advertising campaign, you can Budget & amp; Schedule section of this budget and define the schedule for your ad.

You can choose between a daily budget or a term budget - think carefully about this decision.

  • At one point in the video, a man can be heard saying: 'I'm going to kill you.' Daily budget your ad is displayed throughout the day; the algorithm automatically controls your spending per day. With this option, there is a daily minimum budget that depends on various factors in your campaign.
  • At one point in the video, a man can be heard saying: 'I'm going to kill you.' Term budget your ad runs for the specified period of time; the algorithm controls your spending over the entire time you have specified for your campaign.

You can also specify your optimization and bidding options manually if desired. In the section Optimization for Ad Delivery specify how you want to optimize your ad. In the section Bid value you can select a manual bid.

Add next Name of the ad group add a name for your ad group, or use the default name displayed.

Select in the section Format select the type of media you want your ad to contain. Stick to the technical and design recommendations to make your photos and videos look as good as possible.

Photo design recommendations

  • Aspect ratio: 1: 1
  • Image size: 1080 x 1080 Pixel
  • Caption: text only, 125 characters recommended

Technical requirements for photos

  • Aspect ratio: landscape (1.91: 1), square (1: 1), portrait (4: 5)
  • Minimum resolution: 600 x 315 pixels (1.91: 1 landscape) / 600 x 600 pixels (1: 1 square) / 600 x 750 pixels (4: 5 portrait)
  • Caption: text only, maximum 2,200 characters
  • Landscape format is only supported to a limited extent
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30 MB
  • Your image must not contain more than 20 percent text. Use the Ihr Bild darf nicht mehr als 20 Prozent Text enthalten. Verwenden Sie das Facebook tool verifying the caption to see how much text is in your image.

Video design recommendations

  • Aspect ratio: 1: 1
  • File type: .mp4 container, ideally with leading movie atom, no processing lists
  • Video: H.264 video compression, high-profile video preferred, square pixels, fixed frame rate, progressive image display
  • Audio: AAC stereo audio data compression, 128 kBit / s and higher preferred
  • Title: text only, 125 characters recommended

Technical requirements for videos

  • Length of headline: text only, maximum 2,200 characters
  • Picture aspect ratio: landscape (1.91: 1), square (1: 1), portrait (4: 5)
  • Minimum resolution: 600 x 315 pixels (1.91: 1 landscape) / 600 x 600 pixels (1: 1 square) / 600 x 750 pixels (4: 5 portrait)
  • Minimum length: 3 seconds
  • Maximum length: 60 seconds
  • File type: Dateityp: List of all supported file types
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum size: 4 GB
  • Frame rate: max. 30 fps (frames per second)
  • Bitrate: no limit on the bitrate of the file when using two-pass encoding, as long as the file size does not exceed 1 GB. Otherwise 8 Mbps at 1080p and 4 Mbps at 720p.
  • Aspect ratio for thumbnails: should have the same aspect ratio as your video. Your picture should contain as little text as possible. Seitenverhältnis für Miniaturbilder: sollten das gleiche Bildseitenverhältnis wie Ihr Video haben. Ihr Bild sollte möglichst wenig Text enthalten. Find out here how the amount of text in your ad image affects the reach of your ad .

Enter the details of your ad, e.g. B) Title, text and button with call to action. Click on Show advanced options button to display more advertising options. Note that the advertising options may vary depending on the advertising destination selected.

Among them: Ad preview you will see all the placements in which your advertisement is placed. By default, all placements are selected. It is recommended that you use your sehen Sie alle Platzierungen, in denen Ihre Werbeanzeige geschaltet wird. Standardmäßig werden alle Platzierungen ausgewählt. Es wird empfohlen, dass Sie Ihre Place ads simultaneously on Facebook and Instagram . If you want your ads to be posted only on Instagram, click next to all the rankings except Instagram Remove .

When you have finished creating your ad (hooray!), click on Place an order . But don't forget to check everything carefully before clicking the big green button. Since your ads are likely to be seen by a wide audience, you can't afford typos or inappropriate jokes. If you want to be sure and have a colleague take a look at your ad before it goes out, set a delay in your schedule, but still place the order immediately.

Advertise with Instamer on Instagram

There is no need to constantly jump back and forth between the ad tools of Facebook and Instagram. With

With Instamer Ads, you can easily promote Instagram posts from streams, define target groups, create A / B tests, and measure your success with the built-in analytics feature.

Advertise with AdEspresso on Instagram

You don't need powerful features and services? Sie brauchen keine mächtigen Features und Services? Mit Adele by Instamer you can easily create, analyze and optimize Instagram ads. The inexpensive solution was developed specifically for small and medium-sized enterprises.

Best Practices for Instagram Ads

Get to know your target group.

One of the best features of Instagram is the ability to select target groups. Instead of simply posting a photo of your company on the airwaves, you can direct it to people who may already be interested in your offers.

Watch this video to learn more about targeting and optimizing your Instagram ads.

Learn how to get even more out of Instagram with 's Instamer Academy.

Converse with signatures.

Pictures are not everything. The caption of your Instagram post provides a wonderful opportunity to showcase your brand's personality. Your brand voice is part of your

Use hashtags.

Use hashtags if they are relevant to your post and target audience. However, do not insert so many that your advertising text becomes distorted and difficult to read. If you want to learn how to use hashtags professionally, read our

Be consistent.

If you keep your brand's Instagram posts in the same style or filter, your feed will be more consistent, and your target audience will instantly recognize you in their news feeds. Researchers have found that Wenn Sie die Instagram-Beiträge Ihrer Marke im selben Stil halten oder mit demselben Filter versehen, wirkt Ihr Feed konsistenter, und Ihre Zielgruppe wird Sie in ihren Newsfeeds sofort wiedererkennen. Forscher haben herausgefunden, dass 90 per cent of all instant judgments about a product can depend solely on its color. And not just that. aller Soforturteile über ein Produkt allein von dessen Farbe abhängen können. Und nicht nur das – auch „die Relationship between brand and colours depends on the perceived suitability of the paint used for the brand in question.

In this post we give you

Learn from the best.

The social media team of Instamer has a special Das Social Media-Team von Instamer hat einen speziellen Instagram showcase Account. Let yourself be inspired by the particularly successful accounts or campaigns on Instagram listed there, and watch what others do on this platform. The accounts and campaigns featured in the showcase were all selected for their thoughtfulness or creativity.

If you look at our showcase content as 's Instagram leaderboard, you can learn a lot from it.

Get With Holen Sie mit Adele by Instamer and