Pinterest follows the same strategy as Facebook, Twitter, Tumblr and Instagram. First it is about building up as many active users as possible and only in the second step it is about monetising the platform.
Pinterest was founded in 2010 and three years later founder
This means, as on Facebook and Co. companies can buy the distribution of pins and display them, for example, in certain search queries.
The pins are marked as advertisements, but otherwise they do not differ in appearance. Native advertising is the most useful solution for Pinterest. Content can be promoted and increase traffic, follower numbers and interactions. But it is and remains content and users feel less disturbed. At least that's the idea behind it.
In addition to search queries, pins in certain categories can also be advertised. For example, a Volkswagen pin in the Cars & amp; Motorcycles category.
Pinterest is currently in a testing phase. Aktuell befindet sich Pinterest noch in einer Testphase. Just under 1 million Users .