From a standard social network, Instagram has evolved into a multifunctional platform that allows you to implement the most incredible ideas. To create a successful account that is popular and interesting to other users, you need to know the basic rules and canons. In particular, you must be literate in the area of posting, understand the size of videos you can upload to Instagram, and what photos you can post. Next, we will discuss in detail the permissible formats and key features of publications.
Instagram photos: size, format
Posting material on Instagram, the user may face certain difficulties. For example, an app can crop a published photo, make it less clear, and reduce the quality. Typically, this problem arises from non-compliance with established rules regarding the size of Instagram photos in pixels.
If you use your profile for personal purposes (to keep in touch with loved ones, communicate, post any memorable photos, etc. d. ), it is not necessary to delve into technical subtleties. The only advice to follow in this case is to post photos in 1024 × 512 format. This is the optimal option, which is suitable not only for Instagram, but also for other social networks.
Those engaged in promotion and promotion of a commercial account should give preference to images in the size of 1080 × 1080. If the dimensions are larger, the quality may be affected. .; The maximum resolution of Instagram posts is 1936 × 1936. When larger images are published, the system simply compresses them to fit the standard. Typically, such manipulation leads to distortion.
Today, you can post an image that weighs no more than 30 megabytes on your Instagram profile, and it can be png, jpg, or gif. Requirements for what size a picture should be on Instagram:
- for square photos from 600 × 600 to 1936 × 1936;
- for horizontal ranges from 600 × 315 to 1936 × 1936;
- for vertical ranges from 600 × 750 to 1936 × 1936.
By following the above rules, you will create a bright and colorful blog with clear photos in high quality.
Instagram video: length, format
The maximum duration of a video posted on a profile is 60 seconds, with a minimum of three. You won't be able to download material that doesn't fit the time frame. In addition, the social network makes such demands as:
- The compression standard 264;
- The frame rate is fixed;
- compression format for AAS audio;
- background music must be free, otherwise the account can be blocked for copyright infringement.
The limit for Instagram videos is one gigabyte. As for formats, the app supports all recordings from mobile cameras. A more detailed list is shown on the slide.
.; The maximum size of an Instagram post
To promote and promote the blog, it is necessary to maintain communication with subscribers, to suggest interesting topics for discussion, which could attract a new audience. However, the text published under the photo should not only be fascinating and topical, but also sufficiently capacious, because the application sets a clear framework for it.
For example, the maximum number of characters in an Instagram post cannot exceed 2,000. If you have spent a fixed limit, and the thought has not been fully expressed, you can post a continuation in the first comment below the entry.
In addition to how many characters a user can use in an Instagram post, the system imposes restrictions on the use of hashtags. The limit for a single entry is 30 pieces.
Features of Stories
The minimum size of Storis on Instagram in pixels is 315, the maximum is 1936. Anything that does not fit within this framework is automatically adjusted by the system to the standard. Optimal image quality is achieved at a size of 1080 × 1920. .; The following formats are available for Stories publication:
- GIF-images (live photos);
The tape contains full-length and vertical Stories in a 9: 16 ratio. The user can supplement them with:
- Unlimited stickers;
- GIFs in unlimited numbers;
- Geodata stickers: no more than 1 piece;
- And the size of Storis's Instagram post is not limited to the system.
While Instagram does not deter users from writing text captions for Stories, their optimal value is between 100 and 300 characters. Because one Story lasts no more than 15 seconds, it will be difficult for a person to read a longer text.
Features of live broadcasts
The social network does not impose any specific restrictions on live broadcasts. Of the user requirements, only good Internet connection and quality content can be distinguished. .; Prohibited topics should also be avoided during live broadcasts. Ignoring this requirement may result in the account being blocked.
Instagram is one of the most active social networks, and its developers regularly introduce a variety of innovations and updates. Starting with version 10. 9, the app has acquired a new kind of publication: an Instagram gallery. It is a post that can hold up to 10 photos or videos.
Among the features of the Instagram gallery, it is possible to highlight:
- Capacity: 2 to 10 photos or videos, with photos and videos placed in a single post interspersed;
- All materials can be published only in a standard square format of 640x640 pixels.
Such publications make it possible to post a large number of photos without clogging the common feed.
The latest models of the Iphone, as well as some other smartphones, have a Live Photos feature. Filming them can be fun and exciting, but there are difficulties when it comes to publishing. Instagram, like other popular social networks, does not support this format, turning live photos into standard static shots. Fortunately, there are a number of services and applications designed to address this problem. They all work according to the same template, converting Live Photo into a GIF image or a short video.
Here is a step-by-step guide on how to post a live photo using the Motion Stills app:
- Install the program on a gadget from the App Store.
- Open it (after that you will immediately find yourself in the gallery, where all Live Photo will be displayed).
- Choose the animation you plan to publish.
- The system will offer three buttons: "Share," "Send a GIF image," and "Export." Click on the first.
- A context menu will pop up with a list of apps and messengers, among which you need to specify Instagram.
After completing the above steps, Motion Stills will suggest publishing Live Photo in the main feed or in History.
Recently, the app launched a new service called IGTV. Every day it is gaining more popularity not only among top bloggers, but also among ordinary users. The main question that account holders ask is what is the maximum duration of the video. .; Users with a small number of subscribers (up to five thousand) can post videos no shorter than 15 seconds and no longer than 10 minutes. For large bloggers with large audiences, this time frame has been extended. For example, the maximum broadcast time is 60 minutes.
Key features of IGTV:
- The video format is vertical, and only pre-edited and edited content can be downloaded.
- A video aspect ratio of 4: 5 or 9: 16 is allowed.
- Videos can be published in mp4 format.
- The limit for video is 650 megabytes for regular users, and 5.4 gigabytes for large installers.
IGTV is a brand new service that offers additional promotion and promotion opportunities. It allows you to post beautiful videos on the Web, creates a different format for presenting information and communicating with subscribers.
The optimal image size for an Instagram post has already been mentioned above, but what if the photo does not match them? Will one have to sacrifice a memorable image to preserve the beauty and certain style of the profile?
There are a number of apps that allow you to process photos, customize them to Instagram standards and templates, thereby maintaining quality. The most popular among them are:
The apps are free to download from the App Store and Google Play. They standardize photo content and make it suitable for publication.
Summing up all of the above, we can conclude that in order to maintain the high quality of published photos and videos, users must adhere to established size and format requirements. For example, the resolution of photos posted should not exceed .; 1,080 pixels, and the size of videos in posts is one gigabyte.