For some time now companies have been able to
Now Facebook is testing a similar feature for users. Those who have installed Facebook, Messenger and Instagram will get an additional counter for all notifications in the various apps.
The central notifications consist of a counter and people can switch directly between Facebook, Instagram and Messenger. This is also the difference to the central inbox for companies. Companies should be spared the change here. Facebook, on the other hand, encourages users to switch between its three apps.
All three apps not only have an above-average dwell time, but also a high usage frequency. By aggregating notifications, Facebook could push both values up again. Especially very active users may feel tempted to use the various apps even more often by the additional display of notifications. The classic FOMO approach.
At the moment it is supposed to be just a small test. However, the combination of Facebook, Instagram and Messenger offers many possibilities. All three apps are closely linked. One loser from the feature could be the other apps. Facebook sends its users through its apps throughout the day, robbing other apps of valuable time.
Can companies profit from this? The feature is aimed at users. But when you think of Instagram and interactions with users and influencers, there can be advantages. If, for example, you interact with user generated content, the users receive an additional notification. The notification will also appear on Facebook and Messenger.