Almost at the same time as the BITKOM study
The fact that Facebook is ahead in all areas (user, usage, dwell time,) is now known to everyone. But we are also often asked about the other networks. How do Pinterest, Tumblr, Instagram and Foursquare fare in Germany? Why are we discussing Google + when it has more users in Germany than Twitter?
In my opinion, BITKOM lacks one of the most important social networks, namely YouTube. YouTube is more than a platform for publishing videos, even though it is used by many companies. YouTube is also a social network and ranks second in the Social Trends Report behind Facebook and well ahead of Xing, Google + and Stayfriends (no idea who else uses it).
Nico Rosberg has described himself as' the best of the rest 'in Formula One. So YouTube would be the best of the rest when it comes to using social networks in Germany. For me, it's a much more realistic statement than Stayfriends. The same applies to Google +, which is also ahead of Stayfriends and Twitter in this study.
This is also confirmed by the frequency of use. Sayfriends and WkW are hardly used actively. By contrast, 83% of respondents use YouTube at least once a week. 73.8% Google + and 67.4% Twitter.
Where are Foursquare, Tumblr, Pinterest and Instagram?
According to the study, Instagram is the most popular social network among 6.6% of respondents, narrowly ahead of Pinterest at 6.5%. Interestingly, 23.1% use Instagram permanently. 61.5% use Instagram at least once a day. The same applies to Foursquare. The user numbers are manageable, but when users use Foursquare, they do so very regularly.
Registered users are one thing, active users are another. Stayfriends has garnered many users in their weddings. The accounts still exist, but are hardly used any more.
Instagram and Co. have a very active community. Also in Germany. Now it is time to increase the range. Instagram certainly has the best maps at the moment and if you look at your account, you will surely find the most friends on Instagram besides Facebook.
You can find the complete study