[Update 23. April 2014: Pinterest and Vine are now included.]
[Update 04. April 2014: The Google + infographic was not long in coming. We linked them at the bottom of the article.]
There are lots of tips and hints for content creation, optimization of Facebook posts, tweets and what else there is. Es gibt jede Menge Tipps und Hinweise zur Contenterstellung, zur Optimierung von Facebook Beiträgen, Tweets und was es nicht sonst noch so alles gibt. Gary Vaynerchuck has now published a series of infographics that deal precisely with these tips.
The infographics provide a brief overview of the demographic differences of social networks and show the unique selling points and peculiarities of Tumblr and Co. The collection provides a good introduction and illustrates once again that content has to be prepared differently for each network. Automated cross-postings are only an acceptable solution in rare cases.
Anyone who knows Gary Veynerchuck knows that there is always a hint of humour in his lectures, articles and interviews. So are the infographics. For example, when analyzing Instagram's target audience, you'll find: 65 + accidental button mashing.
Or on Tumblr:
LinkedIn and Snapchat also include social networks / messengers, which are rarely discussed in more detail. Mostly it's about the perfect Facebook post. As with the development of social networks, the same applies to content: you don't have to publish posts everywhere, but you should know the specifics of Tumblr and Snapchat.
Snapchat Rule # 1: Could you post the photo on Facebook? If so, it's not suitable for Snapchat!
It is not about character lengths and formulations, but which content format is suitable for which network. Click through the infographics. One or two good tips are certainly included. For example, the hashtags on LinkedIn don't work and when to jump on a Twitter hashtag.
Here are the links to the individual infographics:
"I think it's going to be a tough game," he said. – Facebook
"I think it's going to be a tough game," he said. – Twitter
"I think it's going to be a tough game," he said. – Instagram
"I think it's going to be a tough game," he said. – Tumblr
"I think it's going to be a tough game," he said. – Snapchat
"I think it's going to be a tough game," he said. – LinkedIn
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