Instagram Stories are a huge success.
So what does Facebook do? A feature is integrated into Instagram that allows Instagram Stories to be automatically published as a Facebook Story.
Publish Instagram Stories as Facebook Story
The first tests for the feature were conducted by Instagram in September and now the feature is available globally.
For this you have to activate the connection to Facebook in the settings of your Instagram Stories. After that, all content is automatically published as a Facebook Story.
If you only want to share certain content as a Facebook Story, this is also possible. However, you will always have to manually select which content you want to use.
Nothing changes for brands and companies. They are left out and can't create Facebook Stories.
Who can benefit from the cross-postings?
For personal brands, influencers, bloggers and journalists, the connection to Facebook is definitely beneficial. The double upload was no fun and now you definitely save time. How useful it is to publish the same content as a Facebook Story depends on the respective followers. These can definitely differ on Facebook and Instagram.
Who should definitely benefit from the cross-postings is Facebook. Connecting your own story formats is another step toward merging Facebook and Instagram even more closely, and it certainly won't be the last.