Instagram is cementing its position as one of the most important social networks for businesses. Mobile first and the focus on visual content strike a chord with the times and tastes of users. Almost all major global brands and companies are now on Instagram and user feedback speaks for itself. We looked at some of the biggest Instagram accounts of companies (base followers) and compared their interactions with Facebook. Purely in terms of interactions, there is a clear winner and that is not Facebook.

More interactions on Instagram

This photo from H & amp; M scored 2,624 likes, 34 shares and 11 comments on Facebook. The same photo on Instagram gets 24,909 likes and 114 comments. The distribution is similar for all photos posted on Facebook and Instagram.

David versus Goliath: Interactions on Instagram dwarf Facebook.. Instamer

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Even if you don't compare the same photos, companies achieve far more interactions on Instagram than they do on Facebook. Auch wenn man nicht die gleichen Fotos miteinander vergleicht, erzielen Unternehmen auf Instagram wesentlich mehr Interaktionen als auf Facebook. GoPro runs a very successful Facebook page and almost every post receives four-digit and sometimes five-digit likes. And on Instagram? 174,000 likes. 194,000 likes. 97,000 likes. These are just the last three entries. It's the same at Starbucks. betreibt eine sehr erfolgreiche Facebook Seite und nahezu jeder Beitrag erhält vierstellige und teilweise auch fünfstellige Gefällt mir Angaben. Und auf Instagram? 174.000 Likes. 194.000 Likes. 97.000 Likes. Das sind nur die letzten drei Beiträge.Bei Starbucks ist es genauso. Motifs from Instagram photos are used here as Facebook covers . While the new cover image got 15,000 likes on Facebook, it was 132,000 on Instagram (for the same motif)!

David versus Goliath: Interactions on Instagram dwarf Facebook.. Instamer

By uploading the post, you accept Instagram's privacy policy. Mit dem Laden des Beitrags akzeptieren Sie die Datenschutzerklärung von Instagram. Learn more

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If you didn't notice, Grumpy Cat has been released on April 4. April's birthday. Many companies have picked up on this. So does Vogue. Wer es nicht mitbekommen hat, Grumpy Cat hat am 04. April Geburtstag gehabt. Viele Unternehmen haben das aufgegriffen. So auch die Vogue. On Facebook A link was shared with a link to the Instagram account. The post received over 1,000 likes and led fans to an Instagram photo of Vogue: over 68,000 likes.

David versus Goliath: Interactions on Instagram dwarf Facebook.. Instamer

By uploading the post, you accept Instagram's privacy policy. Mit dem Laden des Beitrags akzeptieren Sie die Datenschutzerklärung von Instagram. Learn more

< label > < input checked = "checked" name = "unblockAll" type = "checkbox" value = "1" / > Always unlock Instagram posts

We could go on playing this game for a long time, but the result is already certain. Instagram photos get significantly more interactions with large accounts than Facebook posts. More interesting is the question of why this is so.

No algorithm on Instagram

Unlike Facebook, Instagram does not have an algorithm for the feed. If users follow an account, they will also see all the photos in their feed. This principle still works on Instagram. But the more users there are, the more tedious and time-consuming it becomes to look at his complete feed. Of course, it depends on which users you follow. If it's just friends, it's not a problem. But when companies, magazines, photo blogs and the like are added, the frequency and number of photos increases noticeably. We also don't think it's all down to the algorithm.

Visual content is king

While companies on Facebook work with different content formats, there are only two variants to choose from on Instagram: photos and microvideos. Companies seem to focus more on the visual impact of their content on Instagram and produce their own content exclusively for Instagram. That's the way it has to be and the accounts we've looked at are doing a good job. Although there are now and then photos that are also published on Facebook, a large part of the content can only be found on Instagram.

Follower numbers soar

Even though Facebook still has the edge in terms of fans / followers, values on Instagram are rising rapidly. Vogue magazine, for example, has more than 5 million followers. users on Instagram. Vogue has 4.5 million followers on Facebook fans, but is much longer active. There is another important difference with Instagram: followers are largely built up organically. While you can access your own Instagram account via various channels (including paid ones), Like Ads does not (yet) exist on Instagram.

More followers on Instagram will also help spread the word. The news section is divided into interactions for your own photos and mentions and interactions of friends with other accounts. Frequently, friends' activities are also looked at according to their own notifications, creating a viral spread on Instagram.

The future of Instagram is exciting. More and more companies will become active on Instagram and user numbers will continue to rise. Whether there will be an algorithm on Instagram at some point cannot be ruled out. At the moment, however, there is no indication of this. The differences in interactions on Instagram certainly don't apply to all companies. But there is a clear trend.

David versus Goliath: Interactions on Instagram dwarf Facebook.. Instamer David versus Goliath: Interactions on Instagram dwarf Facebook.. Instamer