You want even more interactive stickers for your
You can hardly get more Instagram than this sticker. Companies now have the ability to announce their so-called 'drops' exclusively on Instagram and direct people to
The functioning of the sticker is similar to that of the
But there is a not insignificant difference. Einen nicht ganz unwichtigen Unterschied gibt es aber. The new sticker is directly connected to Instagram Shopping and is only available to brands that are also part of
Checkout in this case means that the products are sold directly on Instagram and no longer in your own online shop.
Stories, shopping, checkout and the new sticker show very nicely how Instagram imagines social commerce. For brands and companies it is of course also an exciting feature, as current and brand new products are an important factor on Instagram.
With the new sticker for product releases, followers can now be informed first. Since the announcements can also be shared via Stories, the sticker could also lead to a further increase in follower numbers. You don't want to miss anything.
Instagram is currently testing the sticker in the US and only with Instagram partners.