Data and analyses are essential for the
A few weeks ago there were clear
Although more and more influencers have a
The End of Deep Social
With Mit Deep Social there is a provider that provides a wealth of Instagram data, or has significantly facilitated the research and analysis of influencers. Or was there a provider.
According to Deep Social, the service will be discontinued. Why? Facebook and Instagram are threatening legal action and prohibiting Deep Social from using the Instagram and Facebook platforms.
Who does not know Deep Social, it is for me next to
One could evaluate a lot of information about the influencers and also about their followers / target group.
Where do followers come from, how active are they, how genuine are they, and important information to find the right influencers. Except it's not in the spirit of Facebook and Instagram. There are clear guidelines from Instagram and Deep Social has not adhered to them.
Anyone who violates the platform guidelines will be kicked out
There are clear guidelines and especially after the scandals around Facebook, it is not surprising that Facebook and Instagram act in this way. Either you follow our rules or you don't. If you don't, that's it for you. So-called Instagram scrapers (as it was called) do not operate according to platform guidelines. So Facebook's action is understandable. Nevertheless, we are losing a good and helpful tool and we have to expect that it will hit even more influencer marketing and Instagram analytics tools.
Brand Collabs Manager as an Alternative?
The question that arises now is, are the ambitions of Facebook and Instagram with their own tool perhaps higher than one initially suspected? It could be so.
Whether Facebook and Instagram will provide data and analysis to the extent that Deep Social and Hype Auditor (still active) do, however, remains to be seen.
There is something positive and negative about the Deep Social story. Enforcement of policies is extremely important for Facebook. But we are losing a useful tool.
Of course, Deep Social had a different motivation than Instagram likes and bot tools. However, both violate the platform guidelines and then the motivation and the result do not matter.