In order to better plan and organize its own content, Facebook has created a few Um die eigenen Inhalte besser zu planen und zu organisieren, hat Facebook ein paar Tips for Creator published , which can also be transferred to the social media management of companies.
Community building through regular publishing
According to Facebook, creators are more successful if they post new videos at least once a week. Especially in terms of building your own community. The multitude of possibilities can give the impression that I now have to play all formats every day. Above all, they can be used for a good mix and also reduce the pressure somewhat. If there is not enough time for a new video, a livestream might be an alternative. Is there no time for the livestream? Then stories are the right solution.
The linking of the individual formats is also crucial, as is the communication of upcoming content.
Facebook Calendar: A week of posting content on Facebook and Instagram
Facebook has published a template for an editorial plan, which includes the different formats and can additionally be provided with goals.
The editorial calendar refers to the regular publication of content and the associated community building. For many creators and influencers, there are certainly other channels that play a role in everyday life.
The editorial plan includes Facebook, Instagram and the Digital Media division. This includes stickers, gifs, lenses and memes. It is questionable how many influencers also deal with their own lenses and gifs. But of course the use of already existing content is also possible.
Interestingly, the news feeds hardly matter. Although they are used to publish the videos, the Facebook calendar is otherwise aligned with Stories and Live Videos. Exactly these are the formats with which Facebook wants to score points at Creatorn and which also pay off very well in practice.
Editorial plans are of course available in more extensive and sophisticated versions. See the Facebook template as an orientation and as Facebook's address to Creator.