One issue that has cropped up over and over again for months (if not years) is teenagers "interest in Facebook. Figures from Socialbakers has caused renewed debate, with some already predicting the end of Facebook. The proportion of monthly active users among teens and the 25-34 age group has fallen. At the same time, it has grown in the older target group. The bottom line in Germany was a decline in users of approx. 300,000 users.
Piper Jaffray has now published a recent study that also looks at the social media use of teenagers. The question was: Which social network is the most important for teenagers? 33% named Facebook, which means the top spot. Follow Twitter (30%) and Instagram (17%). Google + is the personal number 1 for only 5% of respondents.
In the fall of 2012, Facebook was at 42%. If we look at the changes in the other networks, the loss of Facebook (9%) is spread across Twitter, Instagram and Tumblr. Facebook is also losing share among teens in this study. However, this trend has been around since the first quarter of 2012. The study must also be questioned. The most important network can also be interpreted to mean that while Instagram is becoming more important to teenagers, Facebook is still the most widely used. The mobile time spent on Facebook is increasing. 23% of the time spent on Facebook. A year ago it was 11.4%.
No other service can match it. In addition, tablets were not included in the mobile dwell time.
Taking over Instagram was probably the best decision Mark Zuckerberg has made. Privacy has long been forgotten and teenagers love Instagram. It will be interesting to see how Facebook will try to integrate Instagram into its own platform in the future, or whether the photo network will continue to exist freely and without direct connection to Facebook. Instagram combines mobile usage and visual content to perfection. Pinterest is too impersonal for this and is used for a completely different motivation.
Mobile apps such as WhasApp were not covered by Piper Jeffrey. It's not a traditional social network, but Facebook and Co. are keeping a close eye on how these apps are evolving and which features and principles are going down particularly well with users. That's why Facebook will continue to focus on its own mobile messenger service. SMS are already supported and phone calls are also possible via the messenger. The only problem for Facebook, I think, is that all the messages end up in the same mailbox. Of course, this also has advantages and conversations can be continued on multiple devices, but there are also certain messages that users may not want in their mailbox. Snapchat takes a different approach to this than WhatsApp. Once friends have seen the message, the so-called
If this feature were also available in Facebook Messenger, or rather an option to move messages, for example, to a folder of mobile chats, it would further enhance Messenger.
Facebook is still a young company, but the market is developing rapidly, and Facebook today has to deal with new networks and especially mobile applications that did not even exist recently. Two years ago, we were talking only about Facebook and Twitter, and Tumblr wasn't even mentioned that much in the US. Now there are Instagram, Vine, WhatsApp, Snapchat, Pinterest, Google + and many more, all fighting for users "time and attention.
In my opinion, Facebook is acting correctly and is trying to improve the areas that will determine the core of a social network in the future. The presentation of visual content, a stronger focus on mobile news and the integration of mobile apps. So exactly what it is for
- Users are increasingly annoyed by Facebook, aren't they? From Kroker
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Facebook sucks? No wonder! of sense and reason