When it comes to the level of popularity, Instagram is almost running ahead of Facebook. The enthusiasm for image platform apparently knows no bounds. The Insta-makers are consistently expanding their range of attractive features in order to keep their users on their toes. Currently, with Wenn es um den Grad der Beliebtheit geht, läuft Instagram Facebook schon fast den Rang ab. Die Begeisterung für Bilder-Plattform kennt scheinbar keine Grenzen. Konsequent erweitern die Insta-Macher ihr Angebot an attraktiven Features, um Ihre Nutzer auch weiterhin bei der Stange zu halten. Aktuell wird mit Geofencing experimented in posts and stories . The platform is also becoming increasingly important for companies. So there are good reasons to take a close look at how hashtags can be used on Instagram in 2018, as they vastly increase the detection of posts.

If you use the right hashtags in your Instagram posts, the engagement will most likely be higher than without.


Because hashtags use a combination of letters, numbers and emojis preceded by the # symbol (# Oktoberfest, # Bundesliga) to categorise content and make it easier to discover content. Clicking on a hashtag will take you to a page with all posts tagged with that hashtag.

Guide for professionals: Use Instagram hashtags. Instamer

The position of your post on a hashtag page depends on how often the hashtag is used, how popular your post is (has it already received many hearts and comments?), when you shared it, and how large your audience is. The higher your post is placed, the better it can be found by people who don't necessarily follow you.

In this guide you will learn how to use hashtags to attract new followers, gain more likes and increase engagement. If you are looking for even more support for Instagram: Here you can find our collected


Bonus : Learn more in our Step-by-step guide how to create a social media strategy and optimize your social media presence with Instamer.

Everything you need to know about Instagram hashtags in 2018

You can now also follow hashtags.

This means that your content can appear in a user's feed, even if they don't follow you. If you

Guide for professionals: Use Instagram hashtags. Instamer

Using irrelevant (or always the same) hashtags is not a good idea.

If a user follows a hashtag and sees something they don't like, they can't display the option for that hashtag.

Guide for professionals: Use Instagram hashtags. Instamer

This function is intended to

Many people work with the method of attaching the same long list of hashtags to each post. Our advice is to leave it at that. Viele Leute arbeiten mit der Methode, an jeden Post dieselbe lange Liste von Hashtags anzuhängen. Unser Rat dazu: Lassen Sie es lieber! In den Instagram community guidelines It is clear to that you should not post the same comments or content repeatedly.

Only use meaningful hashtags when creating a post. For example, if you mark a post with # Wanderlust, the content should be something that passionate hikers are happy to comment on, mark or share with a Like.

It's not about being seen by as many people as possible, but by the right people. That's the only way hashtags will bring you more interactions and followers.

Company profiles can measure the effectiveness of their hashtags.

Are you?

How to access the data:

  1. Select the post you want to know more about and tap on the left under the post View Insights .
  2. Swipe up to see all the insights for this post, including the number of page views through hashtags.

Tracking this data will help you figure out which hashtags work best to increase your reach.

Guide for professionals: Use Instagram hashtags. Instamer

You can use hashtags on Instagram Stories.

Hashtag pages have an Instagram Story icon in the top left corner. When you click on it, you will see a collection of hashtag-tagged Stories posts from users with public profiles.

If you manage to launch your post in a hashtag story, you can introduce your brand to a large audience.

There are two ways to add hashtags to your Stories: Either you use the hashtag sticker and change the text, or you simply use the text tool and the # icon to type the hashtag exactly as you would in a photo or video post.

You can add up to 10 hashtags to a story, but be careful not to overload your content. You can also make the hashtags smaller or hide them behind an emoji, sticker or GIF.

You can also add hashtag links in your bio.

When a user taps on it, they come to the page of the corresponding hashtag and can follow it. Companies with popular brand hashtags (more on this later) can increase the number of interactions in this way or

You can add up to 30 hashtags to a normal post and up to 10 hashtags to a story.

However, if you add more hashtags, your comment or caption will not be published.

You can only tag your own posts.

Does your ingenious comment become more visible when you leave a hashtag under another user's post? No.

How to find the best hashtag for your brand

You should use hashtags that refer to your industry or brand.

Are you the social media manager of a travel agency? There are countless popular Instagram hashtags for travelers, for example Sind Sie der Social Media-Manager eines Reisebüros? Es gibt unzählige beliebte Instagram Hashtags für Reiselustige, zum Beispiel # welltraveled , # justbackfrom , , & lt; # whatsinmybag and und # passportexpress . If you tag your posts with some of these hashtags, you might get a few extra likes.

But if you want to sustainably increase your commitment and gain valuable followers, you need to be more specific . For example, if you post a photo of a destination, mark it with the resort's hashtag and, if available, the resort's brand hashtag.

Do you want to know which hashtags interest your target group? Then read on.

Which hashtags do your competitors use?

Spy a bit. You may discover new hashtags for your repertoire. Or you decide you don't want to compete directly and look for alternative hashtags.

Use the same hashtags as influential industry figures.

Such personalities are already highly regarded in your target audience, so why not learn from the best?

Use the Instagram search function.

Enter a keyword relevant to your brand in the search box and select the tab Tags . Instagram will then show you not only all the hashtags that contain the keyword, but also the number of posts tagged with it.

A note: While numerous tagged posts mean that many people follow this hashtag, there is also a lot of content that your posts might get lost in. Best to experiment with a mix of popular and rather unknown hashtags.

Find thematically related hashtags.

On each hashtag page, just above the tabs 's Most Popular Posts and 's Latest News, you'll find a list of related hashtags to scroll through if you swipe left. This method lends itself very well to discovering relevant hashtags that appeal more to a niche audience. This allows you to narrow down your target audience even further and saves you having to compete with a lot of content from other users.

Guide for professionals: Use Instagram hashtags. Instamer

Identify trends from your most successful posts.

Search posts with a hashtag that has already been successful for you. Do you see other common hashtags that you might be able to include in your next posts?

There is a golden rule for selecting the right Instagram hashtags: Only use hashtags that are relevant to your brand, industry and target group.

# Love For example, one of the most popular hashtags on Instagram is with more than 1.3 billion tagged posts. Still, your company won't get the attention of these hashtag followers if you tag a boring picture of your conference room with it.

And if you permanently add popular but inappropriate hashtags to photos, you may even be reported as a spammer.

11 tips and tricks for Instagram hashtags

Below is a summary of the advice presented so far and a few additional strategies to help you

1. Don't use irrelevant hashtags.

If you stuff your posts with a plethora of inappropriate hashtags, you look like a spammer. This will annoy people who follow these hashtags and are now unlikely to choose the option for this hashtag.

Hashtags should be used strategically. You can only increase engagement if you deliver what your audience is looking for, which is high-quality content that appeals to their interests.

2. Use the right amount of hashtags.

One of them was a man who had been in a relationship with a woman he met online. Einer Analysis by TrackMaven Posts with nine hashtags get the most interactions.

Guide for professionals: Use Instagram hashtags. Instamer

But that doesn't mean you have to tag every post with lots of hashtags. Better make sure the hashtags are relevant to your content. If you use a popular hashtag like # followmeback, you might gain a few new followers, but probably just the wrong ones - spammers or people who just want to increase their followers. Neither group interacts with your brand.

The content of your post should determine which and how many hashtags you use.

3. Use specific and rather unknown hashtags.

The more specific the hashtag, the more precisely you reach the desired target group. And a clearly defined target group usually also means more meaningful engagement.

If your target group are Volkswagen fans, you win with Wenn Ihre Zielgruppe Volkswagen-Fans sind, gewinnen Sie mit # vwvan significantly more followers from this target group than with the general hashtag # van . (Just make sure that your picture really shows a VW bus.)

4. Don't neglect popular hashtags, though.

Provided they match your post and aren't used too often, there's nothing wrong with using popular hashtags to increase your reach.

At the end of this article, we present some of the most popular hashtags and give you tips on how to use them responsibly.

5. Double and triple check that your hashtag has the desired meaning.

If you fail to do so, you may inadvertently associate your brand with a lewd or smear campaign. A combination of two or three words together can result in a word that was not intended.

Search the hashtag page before using a hashtag and check that the content meets your expectations.

6. Keep hashtags for later.

If you often use the same hashtags in your posts, you can also save them in a note to save time. ( Remark : Use this trick sparingly. You know that any hashtag you add to a post should match the content and not rely on frequent repetition.)

Here's how:

  1. Create a new note using the Notes app on your mobile device.
  2. Enter your favorite and most used hashtags in a list with one line per hashtag.
  3. Once you want to share a post, switch from Instagram to the Notes app, copy out a hashtag text from there and paste it into your caption.

7. Hide hashtags.

Do not overload your content! The reader should be able to concentrate on the most important element: .

Here's how it works in a commentary:

  1. Upload your content as usual, but leave the hashtags out of the caption.
  2. Once your post is published, all you need is the Speech bubble symbol below to leave a comment.
  3. Write or copy the desired hashtags into the comment box and tap Publish .
  4. Once your photo or video receives further comments, your hashtags are invisible unless a user taps Show All Comments.

Here's how it works in the caption:

You can also bury your hashtags in the caption itself.

  1. Tap on the 123 button when you write a caption.
  2. Tap on the Return button.
  3. Enter a punctuation mark (dot, outline or dash), then tap the Return button.
  4. Repeat steps 2 to 4 at least five times.
  5. Instagram hides captions after three lines, so your hashtags won't be visible unless your followers tap on the More option.

Guide for professionals: Use Instagram hashtags. Instamer

8. Add a hashtag to an already published post.

If you want to add hashtags to a post you have already uploaded, tap the Three points and select Edit .

Alternatively, tap the speech bubble under the photo and enter the hashtags as a comment on an already published post.

9. Consider using brand hashtags.

A brand hashtag is a hashtag that is associated solely with your brand or company. This can simply be the company name, a slogan or the name of one of your products.

For example, Herschel Supply Co. uses some brand hashtags such as # herschelsupply and # welltraveled. The latter was originally intended to encourage customers to post holiday photos with Herschel products. With several million tagged posts, it has become one of the most popular travel hashtags on Instagram.

You can either create a brand hashtag for a particular campaign, like Herschel, or simply to show your corporate culture, products or services.

As part of an Instagram campaign, a brand hashtag leads to higher attendances and more engagement. In addition, all posts marked with it are summarized on a hashtag page. This feature is particularly useful when collecting registrations for a promotion or competition.

But you can also easily use brand hashtags to promote your company, from your employees to your successes to your corporate culture. We at Instamer use the hashtag Sie können Marken-Hashtags aber auch einfach dazu nutzen, Ihr Unternehmen zu bewerben, von den Mitarbeitern über Ihre Erfolge bis zur Firmenkultur. Wir bei Instamer verwenden dazu den Hashtag # InstamerLife .

10. Brand hashtags should be short and easy to remember.

That way your hashtag stays in the memory of your fans and customers. If you want to be specific, # SanFranciscoLuxuryCarEnthusiasts is not a good idea for a high-priced car show. The hashtag has too many characters, in which case perhaps 's # SFCarLovers would be better.

11. Try emoji hashtags.

A hashtag may contain not only numbers and letters, but also emojis. (Spaces and special characters such as% and €do not work.) These animated symbols are striking and also shorten your hashtags because each of them can stand for a whole word or phrase.

Popular Instagram hashtags

No matter how popular they may be, hashtags desperately begging for 's likes or followers (such as # followme, # like4like, # follow4follow, # tagsforlikes etc) should be avoided. This only attracts bots, spammers and other users who have no interest in meaningful interaction with your brand.

Still, you don't have to ignore every major Instagram hashtag trend.

With more than 428 million tagged posts, # TBT (Throwback Thursday) is one of the most popular hashtags on Instagram and the perfect opportunity for a little nostalgia marketing. If your brand has a story, show it with # TBT. If your brand is new to the market, you can also use this hashtag to highlight the history of the industry or specific products.

Below are a few other common and popular hashtags that you might want to use here and there for your brand:

  • # instagood : for photos you are particularly proud of
  • # photooftheday : also only for very good pictures. In connection with the hashtag, there is a @ photooftheday Account on Instagram. This account selects a winner daily from the photos using the hashtag and shares it with his more than 269,000 followers.
  • # picoftheday : same principle as above
  • # instagrammers : very popular with Instagram influencers and other power users
  • # igers : short form of # instagrammers
  • # instamood : intended for photos that reflect the mood of the user. # instamood photos usually show landscapes and scenes rather than people. For example, if your brand has had great success, you could post a photo of a firework display.
  • # TBT (and # ThrowbackThursday , the longer and less frequently used version): As already explained, this is about nostalgia marketing. If you want to know more, read our .
  • # FBF or # FlashbackFriday Because one nostalgic day a week is not enough. The principle is the same as with # TBT, but the hashtag for Friday is less popular.
  • # ManicMonday : Use this hashtag for posts that signal a busy week or describe a quirky corporate culture.
  • # WisdomWednesday : Publish a helpful quote or good advice for your target audience.
  • # FridayFunday : Show the human side of your brand with more relaxed posts and entertain your target audience.
  • # NoFilter : for photo purists. Use only for photos without any filter
  • # selfie : self explanatory. As a social media marketer, you can also use this hashtag when you represent your brand at an industry event.
  • # regram : Set this hashtag when you post a photo of another user on your own account. Use it as part of your user-generated content strategy.
  • # Contest , # Giveaway , # Sweepstakes Use such hashtags if you want to give a gift to dedicated attendees - perhaps the winner will share a photo of their prize and promote your brand to their audience.

Of course, there are also industry-specific Instagram hashtags. For the real estate industry, for example, this would be Natürlich gibt es auch noch branchenspezifische Instagram-Hashtags. Für die Immobilienbranche wären das zum Beispiel # real estate , , # Architecture , , # property sale and und # real estate photos . You can find out how to identify the hashtags relevant to your company by clicking on How to find the best hashtag for your brand can be read.

The most important rule, however, remains: the selection and use of hashtags must be well thought out. As with any type of content you share on social media, it's about your target audience. What value do you offer? What does your audience gain from it? Will they feel compelled to interact with your post? If you can't answer these questions, you don't even need to share your post.

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