Instagram is constantly changing. Currently testing the social media platform a version without Like details and number of video views for content published in the feed and has now expanded the test region to include Australia, Brazil, Ireland, Italy, Japan and New Zealand. If the merchandise doesn't get 'likes' in the future, using the Instagram algorithm will determine success on Insta.

Either way, changes in the Instagram algorithm affect everyone who uses the platform: brands, the Kardashians, you and, yes, your mother.

But since then Instagram abolished chronological reverse feedback in 2016 The rumour mill is simmering around the Instagram algorithm: how does it actually tick, what signals does it listen to? The Instagram algorithm is clearly a mysterious creature surrounded by half-knowledge and misinformation.

But how do you fit your so that your brand works with the flow of the feed and not against it?

Here we have compiled the latest information (and conspiracy theories) about the almighty algorithm.


Bonus: Download a free checklist , which tells you in precise steps how a lifestyle photographer with no budget and expensive equipment went from 0 to 600,000 followers on Instagram.

How the Instagram algorithm works in 2019

This much in advance: the chronologically inverted order is still off the table. (Although the algorithm prioritises 's timeliness, we'll come to that in a moment.)

Keep this in mind: Instagram's main goal is to keep users on the platform for as long as possible. The simple calculation: the longer users linger, the more ads they see. This directly or indirectly rewards accounts that help Instagram achieve this goal.

In a series of press conferences in San Francisco in June 2018, Instagram employees explained the Instagram feed algorithm in detail, clearing up any misunderstandings.

Julian Gutman, product leader at Instagram, detailed how the algorithm uses 's ranking signals to decide how each user's feed is arranged.

The three most important ranking signals for the Instagram algorithm

1. Relations

The Instagram algorithm prioritizes content from accounts with which users frequently interact.

If someone often comments on your posts, activates notifications for your account, or you send each other direct messages, or tag each other in your posts, the algorithm recognizes that you are both close.

According to Instagram, users are now seeing 90 percent of posts Compared to the times of the chronologically inverted arrangement, Instagram estimates that 50 percent missed these important posts and 70 percent missed their overall feeds.

2. Interests

Here, the algorithm predicts your potential interest in every post in your feed based on behavior. This may involve the use of image processing (or image recognition) technologies to assess the content of a photo.

This works in the way that the and the Filter and recommend content. Users who like latte art are more likely to see # lattekunst at the top of their feeds. And users who like pet babies are more likely to see pet babies there.

3. Topicality

How announced in March 2018 Instagram first shows users newer posts. We suspect that this is a reaction to the endless campaign to return to the chronological feed from brand new to old.

For brands, the up-to-the-minute (or recently) ranking signal means they should pay attention to the behaviour of their audience and post when they are online.

Getting deeper into the matter: Check out these if you need more information on this topic.

Other factors of the Instagram algorithm

Instagram also takes into account other factors that influence the way Instagram organizes individual feeds.

Frequency of use

This is about how often a user opens the app. The algorithm aims to show users the best and most popular posts since the last look at their feed.

Followers numbers

If you follow many accounts, you probably won't see every post from every single account, even if it's productive. But you'll see a larger snippet of all the posts. Conversely, those who follow only a few accounts are likely to see more posts from their preferred accounts.

use, or Period of Sessions

Users who spend 45 minutes on Instagram scroll further back and see more posts (meaning below-average posts) than users who spend five minutes looking in and only see the biggest hits.

5 Myths About the Instagram Algorithm

So much for what we know about the functionality of the Instagram algorithm. But it is also important to understand how the algorithm does not work. Instagram has dispelled some myths about the algorithm and the platform.

1. The chronological feed is history

How the Instagram algorithm works in 2019 (and how you can outsmart it). Instamer

Users will continue to complain, and journalists will continue to follow suit, but Instagram remains stubborn (at least at the time of this blog post).

2. There's no shadowban.

The company said in a statement: 'We are pleased to announce that we have reached an agreement with the Department of Health and Human Services. Paranoia before the so-called Shadowban has been running marketing blogs for years. According to Instagram, it doesn't exist. The algorithm is not able to hide your content without telling you.

However, engagement can drop off quite suddenly if you get your followers through Angry.

Therefore pay attention to the Community guidelines . And in any case, follow the .

3. The coverage cap is also fake news

To clarify some facts, Instagram took to Twitter (most recently in January 2019).

How the Instagram algorithm works in 2019 (and how you can outsmart it). Instamer

It's the same story as the Shadowban. Users who feel that their activities violate Instagram's corporate values and are suspected of being spammers feel guilty. Then they develop paranoid delusions and suspect that the algorithm is tracking them omnisciently like Santa Claus.

Bonus: Download a free checklist , which tells you in precise steps how a lifestyle photographer with no budget and expensive equipment went from 0 to 600,000 followers on Instagram.

Don't worry! If your range suddenly drops, it's best to investigate the factors you can control. On this topic: Here are a few .

4. Using Instagram Stories doesn't make you more popular with the Instagram algorithm

The feed is the feed, according to Instagram. And the feed's algorithm doesn't differentiate according to how often your account uses other tools within the app.

Although, if your brand stages stories and live videos in a sensational way, you're also likely to get more followers and engagement from your entire audience. We therefore recommend using these tools in your to record.

5. Verified and corporate accounts are not listed higher

If that seems to be the case, it is actually a function of the algorithm that prioritizes the popularity of content. Fact: no specific account type is preferred. Users decide what they want, and the algorithm delivers accordingly.

8 tips: How to use the Instagram algorithm to your advantage

1. Post more frequently

If you think your team has the quality and Quantity can increase, post more often.

It used to be risky to post on Instagram more than once a day. You don't want to be. But since the algorithm automatically splits multiple photos to verify what people are looking at, your audience doesn't necessarily need to be aware of a higher post volume. And if you publish great content, you'll probably like it, too.

Tip: a to plan your content calendar makes managing higher mail volumes much easier.

2. Post videos

According to Instagram, the algorithm does not prioritize video unless your audience prefers videos. So someone who doesn't watch videos gets less of it served up in their feed.

But statistically, most people stop in their feed to watch videos. (Video consumption on Instagram increased year-on-year from 2018 ). This leaves the algorithm with the job of finding more videos for these users.

Posting videos live, as a story or on IGTV also increases the amount of time your audience spends on each post, which can lead to more engagement.

3. Post when your target audience is online

The reverse chronology does not come back (I swear it is the last time I mention it). But because the algorithm favors the most up-to-date posts, brands have to pay attention to when their audience is online.

How the Instagram algorithm works in 2019 (and how you can outsmart it). Instamer

We recommend the use of a to a) gain access to more advanced analytics than Instagram, and b) publish those posts at the right time and not end your Instagram posting at about 4 p.m. (or 4 a.m. if your audience is in a different hemisphere).

In the meantime, we analyzed 20 of the most important North American brands on Instagram and based on the data for posting on Instagram, sorted by industry.

4. Make it personal

The algorithm promotes your posts to users who already have a relationship with you. So build those relationships authentically. (No, we're not talking about Instagram pods .)

Write , which promote engagement. Chat with people in the comments, ask questions. Like and comment on other users "posts (even if the likes are no longer displayed in the feed). Simple but effective.

5. Use hashtags skillfully

Hashtags are meant to make your posts accessible to people who don't necessarily follow you, but have an interest in your subject matter.

Hashtag abuse can make your brand seem desperate and slimy. (Yes, even if you hide these hashtags: we see that.) Better use hashtags with good intentions. As a librarian would use it: First, to really clarify what your post is about. And secondly, to do your part in structuring the flood of data for your target audience.

Further tips can be found in our guide for professionals: .

6. Organise a competition for a quick boost

Among the fastest, but still legitimate, ways to increase your engagement and adapt well to the algorithm are: .

Competitions require some preparation. And they should be well thought out if they want to build your brand and not damage it. But as the algorithm feeds on attention, there is no better way to ensnare it.

Even a simple giveaway that introduces your top product or showcase service can make your audience feel positive, attract more followers, and increase your engagement to such an extent that the algorithm needs to notice it.

7. Encourage you to activate the notification feature

Done right (i.e. people casually remember), this is a way to impress the algorithm with the importance of your brand to your community. People who have notifications enabled are likely not only to increase engagement, but also to view more of your content overall.

8. Make your posts truly unique

Instagram preaches it over and over again: the only way to improve the ranking of your content in the feed is to post great content.

The appeal of Instagram is based on the unwritten rule that no one posts bad photos. (Ok, almost nobody.)

So when your skills and commitment have improved, it's time to try something new. Why not hire a professional photographer and see what you can learn? Or download some new tools and practice them. .

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