The audience of the social network Instagram has crossed the mark in 1 billion users . Registered accounts include hundreds of thousands of pages of brands, manufacturers, stores, and service providers. The principle that you register a page and get targeted traffic no longer works. There is only one way to pay attention to a company's profile: conduct a personal branding of Instagram and create unique (or recognizable) style elements.
What Branding Includes
Instagram's personal branding is the creation of a set of visual tools that will ensure the account's recognition and visibility. At the heart of the corporate identity are the following elements:
This is the main photo, which should show the logo or portrait (if it is about branding a person's account). Recommendations: good quality, no illegible inscriptions. The company's avatar should have a logo (especially if it is recognizable) or a symbol indicating the type of activity. An avatar for a personal branded page is a large portrait in a light range against a neutral background.
The company's account avatar Adobe (974 thousand) The brand's logo is on a red background.
It is a short text block (up to 150 characters), in which it is desirable to place the name, slogan, brief information about goods / services, contacts. You can create a unique trade offer, specify convenient means of communication, and types of delivery. Here you can also inform about long-term actions. The description is recommended to be changed about once every 14 days, tracking the audience's reaction, so you get the perfect one.
Recommendations for the visual layout of the description: write each sentence with a new line, use emojis, choose the alignment of the text in the center. Business accounts have a "Contact" button: you can set up the ability to make a quick call or specify an office on a map.
Online fashion store Trends Brands (29 thousand subscribers) has a short and specific description of the account. There are contacts, basic information for CA and emoticons to emphasize.
This is the name given to stories with identical icons. In business accounts, they serve as a place to post additional data. What is recommended for stories of a branded business account: FAQ, information about promotions, post-acquaintance (so that new visitors understand where they have come), terms of competitions, promo codes, reviews, thematic categories, etc. p. It is recommended to use branded covers in a uniform style.
The company now has an interesting series of Stories General Electric (411 thousand) Subscribers): the stories of key specialists about their work are framed in a uniform style. By the way, this company was one of the first to use stories: literally from the moment the feature appeared.
We need high-quality photos for the account, the design of which will follow a unified style approach, harmonizing with the avatar and stories. One rule: high-quality copyright photos that do not violate the rules of the service. If photos may violate someone's moral and aesthetic principles (for example, shots of cosmetic procedures), it is better to hide them in a gallery under a beautiful neutral cover. Up to 10 photos can be published in the gallery. Content descriptions should be in a uniform style.
At the manufacturer GoPro (16 million The content is aimed at the emotions that the CA brand (extreme sports, athletes, travelers) experiences. A common theme: "Pictures of the day": images from this column have garnered hundreds of thousands of likes.
These are quick search tools for posts that contain the company name and thematic words that fit the direction of the business. The limit for a post is 30 tags. It is recommended to use tags at all frequency levels. But relying on them as an element of promotion is no longer an option. But recommendations can be used to raise awareness:
- Use more hashtags. Use the most important at the beginning;
- If you have a regional business, include a geographic hashtag;
- in each post, use a tag with the name of the brand to increase awareness;
- track trends and use them in relevant publications%
- use the free Websta service to search for suitable words and phrases.
Designer Marina Koneva With 8,338 followers, almost every post is accompanied by an inspiring story and well-chosen hashtags.
How to create a corporate logo for publication: 2 ways
Avatar is an element of a branded profile. It attracts the attention of the audience. If a brand is famous, it is enough to use its recognizable brand element. What should companies that are just conquering a niche market do?
The first option is to find a designer or studio to develop a brand identity. Advantages: uniqueness and (in most cases) high quality. The downside: the price. Professional branding is expensive.
The second option is to use services to generate logos. For example, on the Logaster Enter the company name (or page) in the field on the home page, and the system will automatically select branding options.
In the designer you can specify the slogan, the required color range and the theme of the logo.
There are 5 versions of the created logos for profile, stories and publications with the necessary parameters and proportions available for download.
Choosing the right photo size for your account
An optimal Instagram image parameter that does not distort or lose its clarity. The requirements for avatar and content for posts in the feed differ.
Optimal profile picture size
The requirements for an Instagram profile photo are 110x110 pixels. Plus, consider the circular shape of the avatar. You can choose a different resolution, the photo may be blurred or too stretched.
Parameters of published photos
All parameters are standardized. The social network offers three orientations for downloaded images:
- Standard square. It is displayed on the screen in 600x600 pixels format. The recommended format is 1080x1080 pixels: this is the maximum size of an Instagram photo to post in a feed.
- Landscape or album photos (horizontal format). Minimum (in pixels) is 600x337, the permissible variant is 1080x607. On most devices, such a photo will be displayed without distortion. The limit is 1920x1080.
- Portrait (vertical format). Minimum: 400x600, maximum: 1080x1035.
- The standard for stories is 1080x1920 pixels.
If the parameters do not match, the service will automatically change them. This can negatively affect the proportions and content of the image.
The social network's huge audience is an advantage. But at the same time, a company or person's account is easily lost among a billion accounts. Branding is an opportunity to attract the attention of targeted users.
Make all elements unique: avatar, description, stories, publications. When using the tool for creating visual content, don't forget about the peculiarities of promoting a branded business account:
- stick to the same style, using the same filters (no more than three);
- add an image of the logo to each image for publication;
- Decorate all inscriptions in corporate fonts, so that over time they become recognizable;
- create thematic sections with useful content for the audience (reviews, promotions, news, etc. p. ).
The visual component is the ability to present an account correctly, to highlight it. This is the first step. Next, it is important to create quality content and promote it competently.
In the examples for this article, we used materials from accounts that we consider to be among the best in terms of branding. Follow the links and take a closer look at profiles and publications to be inspired by your own ideas.