Instagram has two formats for blogging. You can register as a regular user. This option is suitable for those who do not plan to monetize, as it lacks access to advanced statistics and other convenient options. You won't be able to track the results of your actions.
The page for the company, on the other hand, has great functionality. It helps to understand whether the promotion strategy works, increases the number of visits to the site / calls. Advertisements can be customized directly from Instagram. In this article, we will explain how to make, configure, and design such a profile so that it becomes as useful as possible.
How to create an Instagram account for business
The connection is free and easy. You should already have a regular blog. It doesn't matter if it has publications. Go to it (the feature works only in the mobile app) and open the settings of the icon in the shape of a gear or three dots in the top right corner. Find "Go to Business Account."
Tap "Continue" several times and select the category closest to your activity. Choose a Facebook page or create one if it doesn't exist. In the second case, follow the instructions: enter a name, a category, and press "Done." You can do both. First register with FB, then go to Instagram and combine them.
On Facebook, open the menu on the right, as in the screenshot, and create a company or brand page.
How to bring the blog back to its previous format
By default, the company's connected profile becomes open to all users of the social network. If you decide that you want to close a publication or the new format has not lived up to expectations, you will have to go to a regular page. To do this, go back to Settings and tap "Switch back to your personal account." Confirm your actions. Everything is ready, but the posts can still be seen by anyone. Hide them in Settings if necessary.
Some blog owners note that organic coverage has declined since the transition from the usual mode. But this is not a universal phenomenon, so you can't say that you will either. Cons include failures in the operation of the tied FB.
How to Convert Instagram to a Business Account: Another Way
In the same section where you plugged in the previous format, there is a "Register Business Profile" button. Press it. Instagram will offer you a choice: reorganize this blog or create a new one. In the second case, you will create another page under a different name. As a result, you will have the same functionality in any of the three options.
The first is statistics. An icon on the top right. The data will appear only for the new posts that you post after you switch from the usual mode. What to see:
- Number, gender, age, geographic location of subscribers.
- Efficiency of publications, Stories and promotions.
- Number of screenings, coverage, views per week.
- The clickability of the communication buttons.
In addition, you will be able to look at the analytics for each note. The button is located under each photo. All this will help to create better content, adjusting it to the characteristics of readers. You can also find out at what time the target audience is most active to post at the right time.
Other new features in the profile include a grey signature in the description with a category that characterizes your company. What you chose during the connection process. Unfortunately, it is not always possible to find precise definitions in Instagram's proposed list. But this is not the main advantage of the new format. Note: readers can now write or call you directly from the blog.
The home page has a link button, an e-mail or a phone number, depending on what you added when registering. Another contact can be made later. You no longer need to put this data in the description. When the subscriber clicks on the message, a window will open to select an app to connect. And that's not all!
How to connect and configure an Instagram business account to get site visits
In addition to the listed buttons, you can configure other useful elements to interact with the audience. To do this, go to "Edit Profile" and tap "Methods of Communication." If you add an address, it will appear in the description under the avatar and next to your mail or phone. By clicking on it, the reader will be able to open a map with your location. This option may not work if the organization has many branches, as you need to add only one in the settings.
The next item in the settings is the action button. They help carry out the transaction directly from Instagram. Available options:
- Sign up.
- Make an order.
- Buy tickets.
Check the box next to the one you want and click Next in the top right corner. In the next step, insert the URL.
There are four buttons on the page, but only two will be visible. To access others, the user will need to open a menu (three dots). Their sequence is selected automatically, it cannot be changed.
How to set up a business account on Instagram
For it to be successful, it is important to fill it in correctly. This affects both the search output and the reaction of the target audience to the blog. There are a few recommendations that are suitable for any business. All actions should be done in the "Edit Profile" section.
Install a picture that reflects the essence of the company. It could be the company logo or your photo. Adapt the image to Instagram. It should be of high quality, with contrasting colors, without much detail and small font.
Choose a short one that makes sense. Use the same spelling across all social networks. If you're making something, add keywords. For example, if you sell cakes in Moscow, so write. In the account name box, enter the brand name.
This is a small text block under an avatar. It should include a short, interesting description of the company. This is the first thing a person looks at when entering a profile. At that point, he decides whether to stay on the page. All phrases must be clear and concise. How do you fill in those few lines?
- Occupation or listing of goods. Don't write vaguely. At this stage, people are looking for specific information.
- A link to another social network or website. Make a call to the address and click on it.
- UTP. Your unique offer to customers: list your advantages.
- Delivery conditions and other important information. Write down the opening hours, to which countries you send products, etc. d.
Use appropriate emojis to structure information and capture the audience's attention. Add no more than one character per sentence.
The next factor affecting the number of subscribers and customers is the profile feed. If possible, take photos in daylight and always with a good camera. Choose a particular color scheme. You can alternate between light and dark images or choose two pastel shades. It depends on the direction of your business. For example, if you are selling children's goods, a cheerful or relaxed palette will suit. If you don't like this design option, choose a detail that will be repeated in each or most photos. This will create a sense of unified style in the account.
If a visual row catches the user's attention, the user reads the text. Follow the following guidelines when publishing it:
- Divide the entry into paragraphs using a space bar or an emoji.
- Select the lists with a dash or arrow.
In long posts, don't post the second part in the comments. Some blogs make it uncomfortable for readers to search for the end of a note. Type it in the editor on your phone: take a screenshot and add it to the merry-go-round of shots, and in the first half write where to read the sequel.
It is under description. Stories that need to be saved are usually added. But you can make this block a kind of shop window by adding a price for different groups of goods or by specifying working conditions. Take a look at the screenshot. Another way to use this feature is through short product demonstrations. Go to Storyz by clicking + on the avatar or the house icon in the bottom left corner, and then the camera in the top. Take the video and select the recipient. Tap "Share" and "Add to Update."
In this article, we explained how to switch to a business account on Instagram. As you can see, the connection process itself is simple. It is enough to register a regular profile, press a few buttons and activate all the necessary functions. In just a few minutes, you will have a new tool to promote your commercial blog. All that remains is to design it according to our instructions and start conquering the vastness of Instagram.