We've compiled 21 articles that will help you manage your Instagram account more effectively. You will learn how to search for content topics, how to take beautiful photos, how to create a content plan and never suffer from a shortage of posts.
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In this guide, we've rounded up everything you need to know about Instagram marketing. Suitable for those who see this social network as the main channel of leadogeneration, and who simply want to increase brand awareness. The material includes basics, content tips and interesting chips.
If you're already on Instagram, there's always room for an audit of your strategy. You will learn:
- whether you use all functions accurately;
- Are you making critical mistakes?
- Insights that may come to your mind.
Analyze the accounts of popular brands and bloggers and come up with a formula: what does the audience need to not just subscribe, but wait for each new post in your account.
Let's look at 20 accounts. From each review, you are guaranteed to bring out killer ideas for promotion.
An article for those who only see Instagram as a channel for promotion. Here are 31 tips for those who want to start a business.< h3 / >
The article as a whole is about promotion in social networks. But it also contains mistakes that are common when running an Instagram account. Read, check, and never repeat them.< h3 / >
This is an interview with the founder of the delayed posting service on Instagram, which then evolved into a full-fledged SaaS-solution for automating processes in SMM. Interestingly, the service has the ability to edit Instagram stories from a desktop.
Organization of lidogeneration
Landing is the landing page where you attract traffic. Such a cog in the system of converting a common person into a client.
Instagram has its subtleties. We will talk about them in the article. After reading it, your conversion will multiply.< h3 / >
Don't want to hire an individual? Don't want to apply to an agency? You can try to manage your company's account yourself. Here we have collected tips for entrepreneurs on where to start and what to pay attention to.
Streams are another content format alongside simple photos and stories. Why did they put the article in the section on lidogeneration?
As a rule, all live broadcasts are used in the middle of the sales funnel. In them, you practice objections and lock people up for a deal. The material includes a guide to streaming on Instagram.
A special font attracts attention (if it is easy to read) and highlights the account. In this simple guide, you will learn how to make your account different from others.
Marketing is everything, and music is eternal. You will find out where to take the sound to your stories from the article.
Hashtags not only indicate the subject of your account and posts, but also help the smart feed rank your posts. This way, the account will have more subscribers, so you will expand the audience of potential customers.
In the article, we explain how to select hashtags, determine their frequency, and not turn posts into solid bars.
Different content for different purposes, for different segments of CA, for their sales funnel levels.
From the article you will find out which format solves which tasks, and how to adapt it to the business tasks of your account.
There is no selling content. There is a commercial that gives information about what you are selling. If you want your audience to see the post not just as a marketing ploy, but as an incentive to buy, read it.
If you don't have a publication plan with themes, there is nothing to write about very quickly, and beautiful photos with coffee run out. The solution is to draw up a content plan. This will be discussed in the article.
Here is a video in which I tell you how I am looking for topics for our blog.
Working with Engagement
Competition is the easiest way to increase audience engagement. Users like the posts, write comments. With this, the reach of your content grows. In the article, we talk about different competitive mechanics and give examples of what can be done with them.
We share unconventional ways to use Instagram stories. You can run advertisements, tell about the action, and simply entertain the audience.< h3 / >
This is another way to increase audience engagement and draw attention to content.
Ideas for Content
We share tips on how to take a cool photo, how to never suffer from a lack of visual content, how to stand out from other accounts.
Mega-collection of ideas for content for almost every day of the year. Save and use!
We analyzed the accounts of popular brands and found out what makes them unique and so bright.
You, too, can use in your promotion strategy.