Today, a large number of entrepreneurs from around the world use Instagram to promote their products and services. Some are setting up online stores on social media. Others simply reach out to audiences by providing relevant and up-to-date information. In any case, it's obvious: the more subscribers you have, the greater the benefit to your business. A logical question arises: how to attract followers to Instagram. This is what we will discuss in today's article.
How to increase the number of followers on Instagram: Start
Start by checking your own profile, making it as attractive as possible. The following points will help in this endeavour:
- Keywords in login and name. Username and login are indexed. The network. For your potential customers to find you easily through a search, the profile name must be relevant to your business. For example, you have a family cafe. Be sure to write "family cafe" in the profile name.
- Photo. We check whether the main photo is bright, attractive, memorable, and at the same time simple and concise, understandable. Don't use captions or text, it won't be visible, and don't use group photos. The most effective look is emblems, logos, caricatures on a black or white background.
- Description. Have you fully reflected the essence and mission of the business in your description, your specialization?
- Clicking the link. Do you have an official website, a menu page, a one-page site with terms of cooperation, a portfolio of works and other materials that can be useful for users? Then be sure to post a link to them in your profile. You can also include a link to a YouTube channel or a page on other social networks.
Exploring the market to increase the number of followers on Instagram
In order to create a competitive offer that interests users, it is necessary to study the market, the strengths and weaknesses of the main competitors. Find the competitors who have assembled your target audience (CA). Analyze how many subscribers they have, what material is popular with subscribers, how often they post posts (this will reveal how often CA waits for new posts and publications), how competitors communicate with CA, and what promotion tools they use.
Working on Content
At the outset, it is necessary to define clearly which content will be best received by the target audience. If used properly, the account can quickly become a major marketing channel. But it is also the most difficult task for a businessman to choose the right presentation style, content, and themes. If you don't know how to find followers on Instagram through quality content, try posting a variety of content. For example, you have a family cafe. Try publishing photo reports from events, small kitchen secrets (how the dishes are prepared), introduce the team, post information about the best restaurants in the world or the most expensive dishes, quote or funny status about food and cafes. Next, analyze which posts are more popular and emphasize them. Create a community of people who love a family vacation in the pleasant atmosphere of your café.
We are considering a content strategy
Publications should be characterized by continuity. Don't abandon your account even for one day, constantly post interesting material. We need to build a publishing schedule and stick to it. Determine at what time you will post each day (it is best to first analyze the activity of subscribers, at what time they are most active, as shown in the figure) and stick to the chosen time.
For example, you can post interesting facts about family cafes and cooking in general 3-4 times a day. Continually work on the preparation of the material, look for relevant and fresh ideas, never repeat. Note that this is a great way to gain followers on Instagram for free. But if you already have a large audience, you need to reduce the frequency of fasting to 1-2 per day.
The modern market offers a wide range of applications to automate the posting process. If you are looking for an answer to the question of how to make many followers on Instagram, be sure to use one of these services. The most popular service today is Wordswag, which is compatible with the Android and IOS operating systems. Wordswag allows you to upload your favorite images in a matter of minutes, and then process them and post them. All images are saved in the Camera Roll folder.
In the search for an answer to the question of how to get a lot of followers on Instagram, Onlypult also proved itself well. Here it is possible to manage several accounts at once, plan the placement of material by time, and receive statistics based on the results of the posting. The service provides a one-week trial period during which you can easily determine whether the service is right for you or not.
Communicating with the audience
Periodically it is necessary to post posts, the main task of which will be to attract users and increase their activity. For example, post posts with questions, conduct surveys, and ask for opinions about your product / service. Here it is important to bear in mind that it is necessary to respond to the comments left. Thank you for being with you. If a negative comment is left, try to figure out what you don't like, how you can fix it.
Motivate Subscribers for Useful Actions
To reach more audiences and reach more consumers, ask subscribers to tag their friends under a photo. You can disguise your request: "Mark who you would like to try our new ice cream with," "Mark who you would like to spend the evening with," "Mark who loves spaghetti," and so on. It's a great way to move forward. For example, the post you see has gathered 1,626 comments with friends tagged.
You also need to motivate users to leave likes. To do this, you can post questions and leave inscriptions in the style of "Press 2 times if you agree." It's a pretty simple way to get a lot of likes in a relatively short period of time. This is where the unspoken principle of the universe works: ask for more, get more.
Another effective way to increase the number of useful subscriber actions is to hold contests. It is not worth holding competitions when the number of your subscribers does not exceed 500-700 people, there will be no special result. But once a sizeable audience of followers has been formed, they can be used to raise awareness among other users. As a prize, you can use your own goods and services, or find a sponsor. In return, you get new subscriptions, likes, and comments.
A good result and feedback about the audience can be achieved by using images that stimulate emotions. Poisonous messages to your subscribers, no nostalgia, sadness, joy, pride, hope, and so on.
Hashtags, emojis and own brand
Each post should have a description, sometimes much more useful information in the description than in the attached image. Experts recommend not overdoing the hashtags in the description. It is best to come up with a capacious, concise description that will attract users, but in the comments already put a few tags.
As for emojis, they definitely need to be used. Don't give up on emoticons, lest subscribers find the channel childish and unserious. Smileys are able to place accents in the text, highlight certain phrases and expressions. Also with the help of emoticons you can make the post more emotional, read such a post more convenient and pleasant.
Images are an important component of an Instagram account, so their quality, selection, and processing must be treated with particular care. Placing the logo on all published photos and pictures will help to create your own brand and form a clear image of your company for the consumer. Also make sure that all images are done in the same style, this will add extra chic and style to the profile.
Whether to use bots
A fairly common service today is the artificial cheating of subscribers with the help of bots. There are two options: Offers and special programs. In the first case, the system signs users for money. This is not the target audience, so expect no increase in sales, likes and comments. Offers can help only at the very beginning, when it is necessary to form a base, the backbone of the profile. There are different services for buying subscriptions, such as Socelin.
The use of special programs allows you to subscribe and like people who enter your CA (its parameters are set in advance). We specify the CA, launch the program, and watch as the number of subscribers increases. The most popular resource for this is Instaplus.
Finally, consider why it is so important to develop your insta-account, why companies spend a budget on it. It's just that it boosts business income. Instagram is a complex platform for increasing revenue growth: Here you can redirect subscribers to your site only through a link in the profile cap, there is no way to insert a link into every post you post. However, under each post you can write that more detailed information is provided by clicking on the link in the profile cap.
We hope that the material will help to achieve the main goal: to gain followers on Instagram and become the owner of a popular account that consistently generates income. If you follow all the recommendations and follow them for 6-7 months, you can gather an audience of 50-100,000 people.