Competition is one way to promote the blog. With their help you communicate with the audience, attract new subscribers to the blog and activate the old ones. The bottom line is that you promise participants a gift for telling other users about you in one way or another. This promotion method is considered effective.
What kinds of raffles can be held
There are three mechanics that marketers recommend alternating. Of course, if all of them are relevant to your business.
The simplest option. Several bloggers or brands join together and contribute an equal amount to buy the prize to the winner. Those who want to participate are required only to subscribe to all organizers, put a few likes and make a repost to their page. The winner is determined by using a random number generator in one of three ways:
- Your trademark hashtag for the repost.
- The number left under your entry. Each participant writes the number + 1 to the previous one.
- The number of live likes under the post.
The Simple Action Prize
Another simple way to promote the blog is to hold an Instagram comment contest. Bloggers often refer to them as giveways. The condition may be to ask, "Continue the phrase," mark a friend, take a photo and post it, come up with an interesting caption. You can also add reposts and likes to the program.
The mechanics are similar to the previous one, but a little more complicated. The participant performs the task in his or her account. Ask subscribers to take a thematic shot, make something with their own hands, come up with a poem or story, and add it to your page with your unique hashtag.
In recent years, bloggers have increasingly held contests on Instagram Stories. They gather more response from the audience. The tasks can be simple: post a unique post or screenshot from your account with its mark. The winner is usually determined using a random number generator. To find the person under this number, go to Directive and count the number of mentions you need. The results are posted in Storyz or in a common feed together with a randomizer. To get more people involved, leave a link to the terms and conditions in your hat.
How to Contest on Instagram: Step-by-step instructions
Stick to the basic rules that we describe in this section, regardless of the scenario you choose.
Choose your prize in advance
Analyze the target audience, understand what is valuable to them. Don't save on a prize or choose something inexpensive but meaningful for subscribers. The harder the task, the better the reward should be.
Make up and take a good photo
The best option is an image of the prize. Make a beautiful layout (several items that make up a single image) or take a photo of the thing in the hands of a person. The text is better placed in the caption of the picture. It is better to write a short description on the picture. In the post, write the rules so that readers understand how to win a contest on Instagram. List them. So information is easier to perceive. Add a permanent link to your profile cap to it.
Don't forget to mention all the conditions. For example, open an account, subscribe to all organizers, mark your blog. Tell us at what date and time you will announce the winner and how you will choose it. The optimal duration of the draw is two weeks.
Determine where and when to stay
Story or ribbon. Analyze your audience's behavior with statistics on Instagram if you have a business account or third-party apps.
Picking the winner on Instagram: services and other ways
If the task was creative, a jury would be needed to decide. The downside of this mechanics is that it is more likely to be accused of bias.
To select a random lottery number, use one of the following sites:
They all operate on virtually the same principle. You need to login via Instagram, specify the terms and conditions, and generate the result by following the instructions. You assign the number yourself and send it to each person in the Directive, or the participants put it in the comments.
Promoting the competition on Instagram
The competition itself should also be promoted. To make it known to as many people as possible, follow these steps:
- Copy the post to other social networks, to the site.
- If you have places to sell, tell your buyers about the draw.
- Use advertising on Instagram.
Carrying out various activities helps to improve profile statistics and find new subscribers, and to appear more frequently in the feed of followers. Interesting tasks in Stories, creative mechanics, and simple lotteries in the comments work best. Worse are the reposts and the "mark your friend." Do not deceive the participants and honestly give prizes, then the competitions will only benefit you. Record statistics before and after the draw to assess its impact.