Storis is a powerful Instagram channel that plays an important role in promoting the blog. True, it is effective only when the stories have viewings.
In fact, there are two main factors that affect the number of views: the use of social media algorithms and the quality of content.
Mechanical and tool technicians
The stories are published in chronological order. This was the case when the channel first appeared (in 2016), and it was not used by as many people as it is now.
Now things have changed a bit, and Instagram has added priority mechanisms. And bloggers / business accounts faced a question: how to get to the top of the feed of stories of their subscribers?
How does Instagram rank a story in a feed? (Put simply: how does it know whose stories are more interesting?)
The social network's algorithm counts the time and number of interactions between your subscriber and your stories:
- Did you see the story through?
- Moved to the next story or moved to another account?
- Did you watch history again?
- Answering history in a directive?
- Reacting to interaction stickers?
- Sending it to another user?
To increase subscribers "contact time with your stories, use the stickers that Instagram offers. Here are the most effective:
Polls. For a person, there is nothing easier than pressing "yes" or "no." The page gets engaged, and subscribers get the satisfaction of being asked for their opinion.
It's an opportunity to get feedback from your subscribers. For example, ask when it will be more convenient for them to read the posts: in the evening or in the morning. You can ask them to choose a topic for a future post or a new column.
Tests. This tool helps to engage the audience and work with feedback. This format can be used for quizzes.
Scale-voting. It is a runner with a smiley face that you can choose. Subscribers move the runner to express their reaction to the question. After a person votes, they see an average answer.
Questions. Issues help engage audiences and work with feedback, which is why companies have started using them actively in their strategies. For commercial projects, questions can be used for feedback, FAQ, collection of topics for content, and study of one's CA.
< em > Remember: Instagram's algorithm takes into account how users handle content and how much time they spend on it. The algorithm will more often display the story of your brand / blog to those who have already watched at least a few of them, visited your store, wrote to a directive, or responded to your content. < / em >
At what time of day can you get maximum coverage?
Take a break between offloads. For example, you post three stories a day, but don't do it all at once, but distribute the content over the day: morning-day-evening. Instagram promotes your content in the first hour of uploading, so it's an opportunity to reach more people. Try to publish stories throughout the day, so that new stories advance the old ones.
Moreover, Popsters research service showed that users are most active at 10-11am and 7-8pm. There is also a slight increase in activity at noon.
Publications made at night (from midnight to 6 a.m.) receive fewer reactions. The worst time to post is 5am.
How many stories a day do you need to put out?
The more stories you upload, the more views you get, but don't forget about the gaps.
And remember: the first story is the most important. It depends on whether the subscriber continues to watch the rest, so try to make it the most interesting to intrigue the audience.
Regularity is half the success. But that doesn't mean you have to load everything up. If the stories are not interesting, subscribers will gradually stop watching them altogether and coverage will drop.
Your stories need not be complicated! Maximum coverage is provided by videos with simple graphics and short training videos. Entertainment content, humor, and all of this are willingly shared with friends, which helps increase outreach. On this note, we come to the second factor on which the success of your story depends.
Creative part of content
Engage users in everyday life, show your workspace, employees, and prove that you are real and do exist. This approach will help potential customers get to know your brand and increase trust.
This is especially true for beauty salons, showrooms and online stores, cafes, restaurants, and event organizers. For anything where you can show life behind the scenes.
Take a video of the process, such as a barista in a coffee shop making coffee. Or, for example, you're a seamstress: show your subscribers the process of making a dress in a store. Are you a florist? Collect a bouquet, broadcasting the stages in history. Do you own a cafe? Excellent! Introduce the audience to your team, show the cooking process as these guys do:
Storytelling games encourage more activity in the story feed. Some games motivate you to flip back and forth, others to interact with stories through stickers, still others to bring the story to new audiences through reposts.
Games are fun, rivalries fuel natural excitement. If the game is not copied, but thematic, designed for the user, it will benefit you from the competition. Unlike a normal story, games attract attention because they require the user to respond.
For more information on how to integrate gamification into your content strategy, read
Do step-by-step instructions.
Tell us how to order online, register, get a promo code, and tell us about the discount policy. Write down a few Stories that guide the user, and also encourage him to scroll through the stories until the end. Here's how Burger King did it.