You've probably seen popular blogs on Instagram. They always have one thing in common - a quality picture - and the social network has gone a long way in recent years. It is no longer a photo-processing app, as originally conceived. But the main thing has remained the same: the visual range is still the key to successful promotion.
Unusual and successful shots are remembered, create a first impression of the brand, motivate you to buy goods / subscribe. Well-readable text information also plays a role in visual perception. In this article, we have collected tips to help you find your target audience and make it your subscribers.
How to decorate a section of your Instagram profile (with an example)
You can run a personal or selling blog. In both cases, it is important to come up with a concept first. That is, to understand what it will be about, what exactly you want to convey to readers. These two points should be reflected in the cap. That's a few lines under your avatar. The main purpose of the description is to tell a random visitor who you are (a short, memorable title) and what they will find here. These may be the types of goods or services you offer. The following data are also frequently reported:
- Address and opening hours.
- Conditions of cooperation / sale (availability of delivery by city, country or world).
- Discounts, competitions.
- UTP. Your difference from your competitors.
- A link to another company website.
To enter details, click on "Edit Profile" at the top of the page next to the photo.
Visual Decoration: About You
Add emojis that make sense to your name and other information. Don't overdo it, otherwise the hat will look littered. One field, maximum two images. In this example, there is clear information about what kind of resource, mail, call for targeted action, emotions are.
Sometimes, to prevent items from merging, the spacing between them is increased. To do this, write the text according to the following scheme. A sentence (there should be no space after it), a move to a new line, a space, a move and the next sentence. The easiest way to do this is in a note or notepad, and then copy it to the desired section.
How else to make an Instagram hat look beautiful
You can also connect your business account to make your profile look more neat and attractive. What distinguishes it from a regular account is its great functionality and the presence of a grey mark under the user name / brand name. The inscription is different: personal blog, art, fictional character. This attracts attention.
How to implement
Go to the settings (three dots or the wheel in the upper right corner), rewind the suggested actions and select the one you want. Follow the instructions of the app.
The end result will look like this.
How to decorate your Instagram page: profile photo
In edit mode, you can change the avatar. This is also important if you want to gather a lot of targeted subscribers. Choose a bright picture that reflects the essence of your work and is similar in style to other publications. It must meet two requirements:
- Clinging to attention.
- Be clear (the details do not merge into one).
If you have a suitable image from other social networks, consider the Instagram format. If the cut retains meaning and composition, all is well. Otherwise, it is better to create something new. This takes time and effort, as the person looking for your product / service / topic is likely to receive a long list of offers. An unobtrusive avatar will reduce your chances of attracting a subscriber.
How to maintain a beautiful Instagram profile: Secrets of a photo
This is one of the hardest things about blogging. From the outside, it may seem that posting pictures every day is worth nothing. It's actually a lot of work. Because they must be not only pleasing to the eye, but also original. The competition in this social network is huge. Here are some tips:
- Make shots about the stock. They will save you on a day when there are no shooting opportunities. Yes, posting posts is important every day.
- Choose interesting angles. Connect your imagination and create scenes, unusual combinations of objects.
- Learn about composition, lighting, and practice. Over time, the photos will get better and better.
- Regularly browse well-known profiles with a large number of subscribers, and note the details.
- Don't overload the picture. Let it carry a single, basic message.
- Don't post pictures that don't fit your Instagram idea.
Test popular filters and choose one that fits the concept of your blog. Here are a few applications: VSCO Cam, Lightroom, A Colour Story.
How to keep Instagram in one style: examples and tips
This is the simplest and most common way of designing. You've probably noticed famous accounts that share the same color or detail in photos. It is possible to repeat the hue with the help of background, processing in programs, elements of the object to be removed.
If you find it boring, try it for a week. And then change the range. Alternate between them or invent new ones for different periods of time. There are several apps that can help plan such content. Here they are:
- Plann + Preview for Instagram.
- Snug for Instagram.
The second method is a chessboard. This means that you combine two colors or a visual and textual component (quotes, post title, etc. d. ). It looks stylish and is well suited to store profiles. In this way, you create an even distribution of entertaining, selling, and useful information.
The third trick is to change the boundaries of the image. You can frame them in white, black, and even round. There are also apps for this: Instafit, Whitagram, Diptic, Frame Swagg.
You might want to try all the options. This is feasible, but the main thing is to stick to the concept of your brand and not post pictures that do not fit into it. Choose the treatment that will be easiest for you to maintain over a long period.
How to write a beautiful Instagram post
On Instagram, not only photos and videos are important, but also texts. To be popular, they must contain useful and interesting information for users and be well designed. What does this mean?
- The note is up to 2,200 characters long. Blogs contain both longform instructions and short surveys / captions.
- If there is a lot of information, be sure to break it down. One paragraph, one thought. They also often put a stop between the lines. There should be no gap at the end of sentences!
- Use a small number of emojis to highlight the desired fragment or animate the text.
- Lists can be created by highlighting items with arrows or a dash.
It happens that everything written does not fit into the post. In this case, there are two options. The first is to continue in the comments. This is not always convenient for readers. The second is to type a signature in an editor on a phone or notepad, and then take screenshots and post them in a gallery with the main picture. It also helps if Instagram does stick paragraphs together. Only this time the copied information is transferred.
See an example of a properly formatted note.
How to Make Stories and Videos Beautiful
Two more effective tools for creating popular content. Short videos are liked by visitors to the network, and advertising is rapidly developing in the stores. It could just be a sequence of successful photos, a live stream, or shooting something interesting. There are a few tricks that will help you make good stuff.
- Think of the plot. Even if it is a set of images, compose them in a way that is consistent and logical.
- Change perspectives. Shoot not only the main action, but also the surrounding world, the details.
- Use 10-15 frames. That way you create a sense of duration of the video.
- Add appropriate music.
There are many applications with different functions for editing stories. You can add stickers, update the format, crop, and save them in the highest quality possible. Examples of such programs include Story Splitter, Story Size, RepostToStories for Instagram, No Crop Story for Instagram, and others. Among them there are both paid and free tools.
We explained how to create a beautiful Instagram account in one style and other ways to get attractive content. The visual perception of a page by users plays a key role in its popularity. Don't despair if you don't have a budget for a photographer. Above, we showed a screenshot from the bookstore's account with an interesting feed, where the images were invented by employees. Any blog would be markedly better if all the recommendations of this article were implemented. Start working on mistakes, get involved in advertising promotion, and the audience will respond quickly