IGTV: New Opportunities for Promotion
Everyone has already heard about the new product from Instagram, but not everyone has had time to get acquainted with it. Meanwhile, its creators are already declaring their intention to compete with YouTube and television. They also predict that in three years, video content on smartphones will dominate the mass media. This means that it is necessary to start mastering the new video service as soon as possible in order to take the first place on it.
For those who don't yet know, IGTV is a video platform that features vertical videos, as in Storis. When the app is turned on, playback from the preferences list is immediately enabled and the channel-switching format is used, as in a TV. It has a fuller name: Instagram TV.
If you ask which social network is best placed, the correct answer is: "In all." After all, it is an opportunity to interact with your potential buyer completely free of charge. Well, if you know some of the tricks of the service, it is also an opportunity to raise your income substantially.
Look at long-time YouTube and Instagram users. As a rule, the earlier they started their activism on these platforms, the more subscribers they now have. And, as a result, more sales.
There are still a number of reasons why we should take a closer look at the new site and think about our successful development there. After all, its developers plan to monetize the service as early as February next year. And in the near future, users will see the introduction of subscription channels for money.
How IGTV Helps Build an Instagram Profile
Instagram TV is a separate app. If desired, it can be installed on your phone, or you can use it directly on Instagram. The profiles in both apps are linked, and if someone subscribes to your social media account, they automatically become a subscriber to video content as well. Conversely, if a visitor sees a video in the recommended list and likes the content, they will subscribe to the update of your channel. And your text publications will automatically get another regular reader.
This immediately leads to the question: "How do you get on the recommended list?" "To do this, you need to think carefully about the content plan, what it will be about, and how it will benefit your viewers. Follow him on Instagram. In the future, consider a few more strategic points.
- Communicate with your audience in both apps.
- Call for likes and comments.
- Talk about having subscribers share your useful content with their friends through Direct.
- Publish your publications with equal regularity. It can be every day or every other day. The key is to do it consistently.
- Add attractive Stories to Instagram with a link to a new post on Instagram TV and it will increase its views.
All of the above helps to ensure that video content appears in the recommended and popular section and is promoted quickly.
What are IGTV's video requirements?
Before you start working with a new application, read the current rules.
- Downloadable content should last from 15 seconds to 60 minutes. There are nuances here: if your account has many subscribers and a confirmed profile, you can post videos of any length within the specified parameters. Other users can still upload content lasting up to 15 minutes.
- Content lasting up to 15 minutes can be downloaded from your phone. If the publication is longer, you will need the help of a computer.
- The finished footage should be vertical. However, there are ways to make and upload horizontal video to IGTV. Read more about them in the article.
- The publication should be prepared in advance and downloaded as a ready-made file. MP4 format, resolution 9: 16. Frame rates range from 30 frames per second. The minimum resolution is 720 frames. The size of the video is up to 15 minutes, 650 MB, and up to 1 hour, 3.6 MB.
- Preview, too, think ahead, etc. k. Once downloaded, it will no longer be possible to change it. The cover size is 420 x 654 pixels or 1: 1.55. However, if you have other photo parameters, the app itself will adjust it to the required norms.
Over time, developers plan to remove some restrictions. For example, the duration of video publications should be longer for all users. But until then, the rules should be adhered to.
How to create your own Instagram TV channel
A page on the new service should be created in a separate application. All it takes is a smartphone and a few minutes of time. Install the app. After that, go to the program. Next to your avatar is the "Settings" icon. Click on it.
In the window that opens, select "Create channel."
Then, following the clear instructions, complete the creation.
Another nuance is that every Instagram account has the option of opening just one channel on the new platform. If you need more channels, you just need to create an extra page.
How to add videos to Instagram in IGTV
To add a post lasting between 15 seconds and 15 minutes, open the Instagram app. At the top, in the right corner, is an Instagram TV symbol in the shape of a television. Click on it and enter the video service.
For information: the orange stripe at the top indicates that a new video content has appeared.
Then, to access your channel, click on the avatar of your channel.
To download the publication, find the plus button on the right side of the screen. With it, move on to the next stage.
Choose from the suggested options a pre-prepared file to download. Consider all the necessary parameters. Otherwise, the program will not allow you to add it to the channel. When the video appears on the screen, click Next.
At this stage, what happens next will be seen by the potential audience first. Follow these steps:
- Edit the cover. Choose the most attractive background for a preview from the gallery on your phone. Or, from the footage, click "Choose a cover from the video" in the suggested options. Remember that the person looks at the picture first and then at everything else.
- Choose a name. Choose a headline that answers a pressing question. Note that only 20 to 25 of the first characters will be visible on the screen. Try to contain the intrigue. Such as to induce a desire to start viewing.
- Add a description. It remains behind the scenes. However, it is here that you can post a link to the site, the landing site, or your contact details and other information. Don't miss this opportunity. For the viewer to find it, tell him about it in the video itself. Write more about what this publication is about. And don't forget the hashtags.
- Open access. With the help of the switch, it is possible to publish this publication on Facebook as well.
- Publish. Check everything again and start downloading video content on the new platform.
Done! The first video appeared on your channel. Don't forget to write a post about it and post a link to it.
How to upload videos from your computer to IGTV on Instagram
When downloading video content up to 1 hour long, the sequence and logic are exactly the same. Only then will you need a computer and your Instagram page. Find a new tab on it called IGTV and click on it.
After that, a new window will open, where you need a "Download" button.
Next, repeat the procedure, as when downloading publications on a smartphone. Upload the file, select a preview, and write a short, engaging title and description. Open up Facebook as needed. And click on "Publish."
How to post a horizontal video to Instagram on IGTV
Instagram TV is known to be a platform for vertical video content. But what if there is useful content in standard horizontal form? How do I flip the right video for IGTV?
There are different applications for this. We'll introduce you to two of them: Google Photo and InShot. Both apps are free and easy to use.
This app is suitable for those who prefer the YouTube format. For the service to adopt a vertical format, the following steps should be taken:
- Open the footage horizontally.
- Go to Settings.
- Press "Flip" until the image is in the right format.
- Save it.
- Put it on Instagram TV.
With this program, you can upload horizontal videos in a vertical format. To do this, do the following:
- Go to the app.
- Click on "Create New Video."
- Choose it in your gallery and find the "Rotate" button on the bottom toolbar.
- Save the publication and post it in an updated vertical format.
As you can see, using Instagram TV is not difficult at all. It will take no more than a quarter of an hour to master all the nuances. On the other hand, by mastering its simple tricks, you will get another tool to attract the target audience and increase sales.