Instagram, as we all know, is all about convincing images. But an effective caption can boost engagement and generate more likes and comments. And yes, dear readers, commitment is everything.

That the commitment is worthwhile, shows for example the still relatively young Dass sich das Engagement lohnt, zeigt beispielsweise der noch relativ junge Instagram appearance of , the largest German website for sustainable consumption: over 12,000 followers are enthusiastic about the attention-grabbing images of a sustainable lifestyle and the corresponding products. Andreas Winterer, editor-in-chief of, explains: "A year ago we had around 1,000 subscribers. The work we put into our Instagram presence is paying off for us.

What the Was der is based on the probability that this person is interested in the content That means a photo or video with lots of comments and likes has a better chance of appearing higher or at the top of your followers' personal stream.

In this guide, we'll show you what makes a really good caption and how to design your own. We also give you tips and ideas for convincing captions and show you what you can learn from the professionals using the example of brands that shine on Instagram.

Do you need assistance in adding, writing or deleting captions for an existing post? Sie brauchen Unterstützung beim Ergänzen, Schreiben oder Löschen von Bildunterschriften für einen bestehenden Post? The Instagram quick guide explains how to do it .


Bonus : Download thisfree guide Discover how you can increase social media interaction through improved audience analysis, more accurate customer engagement and Instamer's easy-to-use social media software.

What makes a really good Instagram caption?

A successful Instagram caption adds context, lets your brand personality shine and gets your followers to respond. They can be up to 2,200 characters long, can contain emojis and up to 30 hashtags.

That doesn't mean, of course, that you should write hashtag-laden essays with plenty of distracting emojis.

12 tips for creating the perfect caption on Instagram

1. Do you know your target group?

Which of the Welche der 700 million monthly active users are your customers and potential? The platform is used by people from all income levels and is somewhat more popular with women than with men.

But these are only rough figures. The better you know about your target group, the easier it is to reach them.

Because you cannot know each of your customers personally, we recommend the development of target group personas. These archetypes outline basic details of your target customers and their pain points.

To find out exactly who your customers are, ask yourself the following questions: How old are they? Where are they at home? What jobs do they do? And what do they do in their free time?

Once you know who you are communicating with, you can answer further questions:

  • Will my audience understand this reference?
  • Is the use of emojis and internet jargon appropriate here? ¯\ _ (⁻) _ / ¯
  • Should I add more context to my photo?

If you can answer all of this, you are ripe for tip No. 2.

Bonus : Download thisfree guide Discover how you can increase social media interaction through improved audience analysis, more accurate customer engagement and Instamer's easy-to-use social media software.

2. Identify your brand voice

If you have not used your trademark voice as part of

Instagram users generally don't expect a formal or serious tone. It always depends on the industry and the target audience, of course, but you should keep things light if you use humor appropriately and show your personality.

The social media marketing company Ritter Sport combines humor and good humor really well to bring its brand story to the man.

3. Rethink the length

Remember that most people scroll through their Instagram feeds very quickly. If in doubt about the length of your caption, keep it short. Provide context where necessary, but if a post speaks for itself, leave it at that.

Let's camp # TeslaRoadTrip

A post shared by A post shared by Tesla (@ teslamotors) on

On the other hand, if there is an interesting story behind the picture, tell it. National Geographic's Instagram account features lengthy captions. As impressive as the magazine's photos are, the accompanying text is still top notch in terms of quality.

Photo by @ BrianSkerry. A rare encounter with a mother and calf Northern Right Whale Dolphin in the waters of Cortes Banks, located 100-miles off of San Diego, California. These elusive dolphins have a stunning black-and-white coloration and also lack a dorsal fin. The rich marine ecosystem here is home to a wide variety of wildlife, including many species of fish and invertebrates living near the sea floor and pelagic animals like these dolphins in the waters above. The unique habitat of kelp forest and surf grass at Cortes Banks, along with the influence of ocean currents, creates an oasis for animals that thrive in these special waters. Coverage from an upcoming story in @ NatGeo about special marine ecosystems in US waters. @ thephotosociety # cortes # banks # northern # right # whale # dolphin # nature # photography # underwater # california # on # assignment # san # diego # national # geographic

A post shared by A post shared by National Geographic (@ natgeo) on

4. The most important words belong at the beginning of your caption

Captions are truncated in users' feeds after a few lines of text. Therefore you should list the most important points or a call to action right at the beginning of your BU. @ Mentions and hashtags (which we will come to later) are at the end of your text.

Besides, starting with the most important information is simply good text work. Captivate the readers, and give them a reason more to read.

5. Writing and editing

Take your time. Don't be afraid of multiple designs, especially if your picture descriptions are more than a few lines long. Really good lyrics, whether humorous or inspiring, always emerge when revised.

Each of your words should support the content and message you want to convey. Give up really superfluous words, and keep the text so Concise as possible .

Have your text revised by a colleague. A second pair of eyes detects flaws that you may have overlooked. With a social media management tool like Instamer, you can set up teams and processes to review and share posts before they are published.

6. Use hashtags, but make sense

Instagram posts that contain at least one hashtag are causing a stir, according to a study by Simply Measured Instagram-Posts, die mindestens einen Hashtag enthalten, sorgen laut einer Studie von Simply Measured für An average of 12.6 per cent more engagement than those without a hashtag . So use them if they're relevant to your post and target audience, but don't use too many so they don't dominate your text and make it unreadable.

As we did in our

  1. Separate the hashtags from the caption by hiding them under dots and line breaks. To do so, go to the caption or comment box. Tap on the 123 button. Select Enter and enter a dot, dash or asterisk. Repeat at least five times. Because Instagram truncates captions after three lines, the hashtags are now invisible unless users tap show more .
  2. Don't use hashtags in your caption at all. Instead, add the hashtags below the post as a comment. After a few more comments, the hashtags are no longer visible. View all button.

Ideas, tips and strategies for really good captions on Instagram. Instamer

7. Ask a question

A very simple way to get more comments on your photo: use the caption to ask your followers a question.

This can be a yes / no question, a question about the skills or dexterity of the users or an open question.

The caption also lends itself to asking your audience for tips and recommendations.

8. Start a call with an @ Mention

Does your post feature another Instagram user? Add his username in the caption. So your followers can also view his profile. If you mention other users in the caption, move them and perhaps their followers to engage with your content as well.

Ideas, tips and strategies for really good captions on Instagram. Instamer

9.Promote interactions with a Call to Action

You want more engagement? Then ask people for comments, tag their friends or get involved with an opinion.

Of course, the content of the post should convince readers to join in, so show off the chocolate side. It would be embarrassing for your brand if you asked for interactions and no one budged.

Or you can turn your CTA into an offer you can't refuse. Invite your followers to a contest where there is something to win.

10. Not afraid of emojis

Should you use emojis in Instagram captions??

The animated icons can attract attention and are great for adding a dash of personality to your captions.

???? ???? ???? ???? ????

A post shared by A post shared by MailChimp (@ mailchimp) on

Emojis can also replace whole words, making your text short and funny.

11. Try it with quotes

Forgo the usual inspiring clichés. Look for quotes that match your post. For example, a quote from the person who took the photo, as GoPro often does with user-generated content.

# GoPro Featured Photographer: @ rorykramer "I am often asked how I got to where I am so quickly in my career. A few DJs saw my personal youtube videos and asked me to tour with them. I quit my job on my 30th birthday and pushed myself every second and every opportunity I got. I went places on stage I wasn't supposed to be, I shot in a perspective that was different yet true to myself, and I always put my content out the very next day. Many of my videos I wasn't asked or hired to shoot, I knew I had to get the content in front of the right eyes so I would just shoot it and see what happened. That resulted in a music video for @ avicii, lyric videos for @ thechainsmokers, + 2 music videos for Justin Bieber. # Runit "# GoPro # GoProMusic # dvbbs # Settings: Burst Mode set to 30 / 3, handheld.

A post shared by A post shared by GoPro (@ gopro) on

Another option: quote the person featured in the post as Nike did in an Instagram video with Paralympic athlete Scout Bassett.

12. Schedule your Instagram posts for optimal engagement

The perfect caption for your perfect post reads: 'Baby needs to be airborne right now, right?'

But the best time to publish also depends on your target audience and their location. As we wrote in our blog post

When are they awake for a first look at their feed? And when do they bridge the commute from work to home on their smartphone?

With Instamer, you can upload Instagram photos and videos, add captions and schedule your post for later publication.

Planning posts in advance also gives you more time to make further changes.

Ideas for Instagram captions from brands that really do it well

Now you know how to write the perfect caption. Let's take a look at effective signature types and how brands use them to capture their audience.

The follow-the-link 's CTA caption

Airbnb uses Instagram to preview accommodation and encourages its fans to click on the (constantly changing) link in its Instagram bio to get to the details.

's behind-the-scenes picture caption

Instagram is a great platform to give your target audience a behind-the-scenes look at your brand. Lush Cosmetics does this brilliantly and uses its captions to explain how its products are made.

The informative and instructive caption

The Instagram captions of the time tell exciting stories in a different way.

The accompanying caption

Tasty, BuzzFeed's food channel, combines step-by-step cooking videos with each recipe. Simple + useful = a great caption.

Roasted Garlic Parmesan Potatoes Servings: 4-6 INGREDIENTS 3 russet potatoes, sliced 4 tablespoons olive oil Salt, to taste Pepper, to taste 2 teaspoons garlic powder 2 teaspoons Italian seasoning 1 teaspoon paprika ½ cup parmesan cheese, shredded Parsley, chopped PREPARATION 1 Preheat the oven to 400 ˚ F / 200 ˚ C. 2. Place the potatoes in a large bowl. Drizzle olive oil and toss to coat. 3. In a small bowl, mix salt, garlic powder, Italian seasoning, and paprika. Sprinkle on potatoes and toss to coat. 4. Spread the potatoes on a baking sheet. Bake for 30 minutes, remove from the oven, sprinkle with parmesan and pepper, then bake for an additional 20 minutes. 5. Sprinkle potatoes with fresh parsley and serve while hot. 6. Enjoy!

A post shared by A post shared by Tasty (@ buzzfeedtasty) on

The competition or give-away caption

Free always draws. This is especially true for Instagram. If you're hosting an Instagram contest, advertise it in your caption. Explain to your audience how they can participate and what they can win.

The cross-platform caption

If the story is more than a post on Instagram, encourage your target audience to visit your other social media profiles to find out more. Mercedes Benz used this tactic to promote its Snapchat strategy for a behind-the-scenes look.

The storytelling caption

As mentioned in Tip 3, if your post requires context, be sure to make use of the generous offer of characters on Instagram.

There is hardly a brand or publisher on Instagram that posts such consistently impressive captions as Humans of New York. Here, of course, it is always about the stories of the people shown in the pictures.

I've always lived off my artwork all my life. I've lived all over the world. I've had fourteen common law wives. I've never needed money because I'm talented. Talent is better than money because it's always with you. Let me give you an example. Back in 1970 I was getting dinner with a Japanese model at the Sao Paulo Hilton in Brazil. This guy from Texas was sitting at the table next to me, and he's trying to order a steak, but he keeps sending it back to the kitchen. He keeps saying: The steaks are better in Texas. After the second time he sends it back, the master chef comes out, and I hear him say in Portuguese: I'm going to kill this man! Now being a Galician myself, I know the character of the Latin American people. If a French person says he's going to kill you, you don't have to worry. The French are lovers and all lovers are cowards. Trust me, some of my former wives are French. I know this. But when a Latin American tells you that he's going to kill you, it's time to leave. So I walked over to the man's table and bought him a bottle of wine, and I talked to him about Texas. I knew all about Texas because I competed in fishing tournaments there. After a few minutes of talking, I tell the man: If you order one more steak, you're going to get killed with a machete. So he took my advice and he left. The entire restaurant staff came out and started singing to me with tambourines. They brought out free wine and a full spread. The Japanese model was so impressed, she told : 'Your money is no good here. See what I mean?

A post shared by A post shared by Humans of New York (@ humansofny) on

The minimalist caption

We've mentioned it before, but it's worth repeating: if your content is eye-catching and speaks for itself, a brief caption or no caption will suffice.

Now you've mastered the art of captioning and can use Instamer to get more engaged on Instagram. Upload photos or videos directly from the dashboard, add a caption, and schedule your post for later publication.