Insatgram, originally designed as a social network to share beautiful photos or videos, has long evolved into one of the most effective tools for promoting a personal brand or business, as well as for monetizing content.
At the moment, it provides an opportunity to launch a budget and effective promotion, an opportunity to attract the consumer's attention to the brand and product.
In this article you will be able to learn about different ways of promotion, as well as how much it costs and how effective different ways of advertising on Instagram.
But first we must introduce ourselves to you.< p / >
Instamer promotes sites in search engines. We are located in 8 cities in Russia: Moscow, Voronezh, Nizhny Novgorod, Samara, Rostov-on-Don, Krasnodar, Volgograd and Saratov.
We have a wide range of services to promote websites and social networks.
1. Promotion of sites.
Promotion of the site in search engines in Moscow will allow to take the first positions and increase the number of visitors and orders.
2. Thematic traffic.
Thematic brand promotion on the Internet is a huge layer of traffic that allows you to squeeze the most out of your business.
Internet PR is doing a great job. You don't buy air, you pay for it only for your target audience.
4. Content marketing in social networks.
To attract subscribers, you need quality content, engaging posts related to your business.
Types of advertising on Instagram< p / >
The cost of Instagram is increasing every year, which means that demand for it is growing. At the moment, there are several effective ways to use this social network.
This can be done through popular profiles, which have hundreds and thousands of followers, through official promotion. Next, you will be able to familiarize yourself with the various types of promotions that are appropriate for this social network.
Targeted< p / >
The official way to post such posts is targeted advertising, provided by the developers of the social network Instagram. The essence of it is that along with the usual posts in the tape will be offered and propagandizing records. At the same time, the target audience can be adjusted both automatically and manually. In the second case, it will be selected better, which means that the budget spent on PR will not go anywhere. That is why we strongly recommend consulting specialists, rather than using automatic tuning. The price of such advertisements on Instagram is determined by the number of clicks on the link (that is, the price per click).
Advertising by bloggers
Before you start working with a blogger on Instagram, you should be sure that the price offered is consistent with the results of the work, as often not all Instagram profiles have good results. This happens for a variety of reasons. That is why, before starting cooperation, we recommend asking the advertiser for statistics on coverage, screenings, and so on. Don't forget to check if the subscribers are alive. To do this, it is enough to compare the number of subscribers with the number of likes and comments under the posts. One way to check if there was a Socialblade service on the profile was to check if it was a scam. com, thanks to it you will be able to see a graph of subscriber growth. Remember, with organic growth, the line will be smooth; with subscriber purchases, it will be leapfrogged.
Thanks to these tips, you won't have any questions about how to find a blogger to advertise on Instagram.
How much does Instagram PR cost?
Promotion, like any other service or product, has to be paid for (but not always, we will discuss the budget options below). The price will vary according to your objectives: number of clicks, coverage, screenings, and much more.
This type of advertising is a major revenue stream for Instagram. At the same time, there is no clear price per click or display. You specify the budget you want to spend to promote your post, set the necessary criteria for the target audience. In general, the price can range from one to hundreds of dollars a day. Everything is individual and depends only on your expectations.
In your personal account, you can both assess the effectiveness of promotion on Instagram, and change the previously established targeting conditions.
One click can cost from 8 roubles to 100 roubles, and a subscription to a profile costs 3-4 roubles.
The price of a blog post or story can range from a few hundred to a few tens of thousands. There is no single price for it, but there is an unspoken rule of $10 per 10,000 subscribers.< p / >
The cost depends not only on the size, but also on the format in which you want to see your record.
Remember that there is a way to find bloggers to advertise on Instagram through the stock exchange.
Promotion in public relations< p / >
PR in Instagram communities is often lower in cost, but the quality is not so high, as the audience for such a page comes for certain content and pays little attention to advertising posts.
What is the price?
1. The number of subscribers to the promoted platform;
2. Subscriber quality;
3. Viewing statistics, coverage, and so on;
Can you get a free promotion?< p / >
In the early stages of developing a personal brand, product or service, entrepreneurs are not always willing to invest seed money in advertising. That is why we will tell you about free ways to promote your page.
Massfolding and Massfolding
In order for your profile to be noticed, you can post likes and subscribe to profiles that are your target audience. This way, they can spot your account and perhaps stay on it.
Free Publishing at the Stars
This method is not suitable for everyone, as the price is much higher than the average. That is why this method is only suitable for big brands and large Instagram profiles.
Messages to Direct< p / >
This method implies mass distribution of direct messages to its subscribers. Such a message should be short, concise, and call to action: "go in," "buy," "subscribe." Messages should be as natural as possible and not like a mailing list, otherwise they will either be spammed or ignored by users. We advise you to use a variety of letters and not to repeat them in wording.
Many budding bloggers, whose audience is usually up to 100,000 subscribers, agree to barter advertising. This means that you have the opportunity to promote your product to more people by donating your product or service to the blogger in return. This is one of the most common ways to promote your product, as the audience has a much higher trust in the blogger who has taken advantage of what he offers.
Ambassadors on Instagram
In other words, brand representatives who are responsible for presenting the product in a better light. To a large extent, their work will determine the recognizability of the product and the need for it among people.< p / >
It should be understood that there are many people online who have completed the same courses and already consider themselves experts in their field. Such a person is unlikely to lead you to success. We recommend you to contact agencies that have already managed to earn a positive reputation. Such specialists can help you with the search for bloggers to advertise Instagram, taking into account all the nuances of your business.< p / >
This is another way to promote your page on a social network. You, alone or in collaboration with other people, hold a competition, in which participation will be conditional on subscribing to all sponsors. Growth will be high and rapid. But there is a huge disadvantage to this way of promoting post-competition subscriptions. You have to understand that new subscribers are not your target audience, and the chance of them staying with you is very low.
Mutual PR on Instagram
Another option is to promote your profile for free. By far the most common option. For a long time, bloggers stopped simply tagging each other in stories and posts, as it bored people and did not elicit the necessary reaction from viewers. So bloggers engage in a variety of interactions with each other: calling each other to battles, arranging flashmobs, and so on. Thus, those who subscribe to one profile move to another. Such exchanges are generally qualitative and do not entail mass resignations. To understand where to find a blogger for such advertising, you need to study his statistics carefully and learn about the credibility of subscribers.
The Benefits of Instagram PR< p / >
Promotion of the product on this site is by far one of the most effective. Advantages include:
1. High user activity (according to statistics, the clickability of posts on Instagram is 2.5 times higher than on all other social networks);
2. The platform allows the use of a huge amount of information from the database, which significantly improves the work of targeted advertising.
3. Instagram has more loyal users, which means they tolerate such posts.
4. Instagram develops every day, the number of users is constantly increasing, which means that everyone has an opportunity to find their audience.
Large audience reach and high response
We have already mentioned above that with the development of the social network, the number of users is growing daily. Thus, on Instagram you can find profiles of people of different ages, different social status, faith, and so on. In other words, it is so heterogeneous that anything can be promoted, and it will find its consumer. The high response to advertising is achieved by the fact that Instagram, thanks to the Facebook database, shows the post only to profiles that might be interested in it.< p / >
On this platform, there are a number of ways to attract external traffic to your profile. There are both paid and free ways, as we discussed above.
Flexible target setting
To set up a targeted feature, you need to switch to a business account. For example, you link your Instagram and Facebook profiles.
Advertisements will be customized with the help of a personal account. There you will be able to specify all your wishes: the budget for the entire campaign, the budget for one day, the criteria of the target audience.
Instagram does not provide its mandatory banners. Thus, each layout can be unique, different from the other. This greatly enhances the effectiveness of promotion.
How to track performance on Instagram
The personal Facebook account contains all the statistics about the campaign, it shows the budget spent on PR, the number of clicks on the link, the price per click, and more. So, with this service, you can see if it is coming in, what people are reacting to better and what is worse, and see if something needs to change in the parameters of the target audience. This feature allows beginners to find better ways to advance, rather than pouring huge budgets into dysfunctional models.
In this article, we explained why Instagram is one of the most successful platforms for promoting your personal brand or product today; what kinds exist, introduced you to the advantages and disadvantages of each; and taught you how to choose the best option. Now you know how to order and evaluate the effectiveness of Instagram ads and not be fooled.
Remember that marketing is a complex area with many subtleties and nuances, so trust the professionals.< p / >