If Instagram were a TV show, it would certainly be filmed on season 10. The visual social media network is clearly programmed for success. At a press conference on Wednesday, the president said he was "deeply saddened" by the news of the shooting. Wäre Instagram eine Fernsehserie, würde sicher schon an Staffel 10 gedreht. Das visuelle Social Media-Netzwerk ist sichtlich auf Erfolg programmiert. Bei young target groups Instagram is the number one social media platform. Instagram usage has also increased significantly in Germany: according to ist Instagram die Nummer 1 unter den Social Media-Plattformen. Auch in Deutschland ist die Instagram-Nutzung deutlich gestiegen: laut Statista from 9 percent in 2017 to 15 percent in 2018 (as of October 2018).

With more than one billion users worldwide, Instagram is clearly the new home for brands looking to make an impact on social media.

The fact that the network attaches particular importance to clean, high-quality images makes it ideal for product presentation. And lately you can also shop on Instagram.

60 percent of Instagram users (that's 600 million people)

Then in June 2018, the platform offered another option for businesses: Instagram Shopping for Instagram Stories. There was a lot of talk about it, but I think it was the right decision. Im Juni 2018 bot die Plattform dann eine weitere Option für Unternehmen an: Instagram Shopping für Instagram Stories. Da more than 400 million monthly users Instagram Stories, this new feature is likely to prove to be an even more valuable source of visual inspiration and product discovery.

In this article you will learn:

  • How to set up Instagram Shopping to boost your sales and connect with customers
  • How to optimize your posts with shopping for maximum engagement and impact
  • Like you. Wie Sie Shopping for Instagram Stories set up

Bonus : Learn more in our Step-by-step guide how to create a social media strategy and optimize your social media presence with Instamer.

How to set up shopping for Instagram posts

You need to take a few steps before you can sell your products on Instagram.

Step 1: Set up a business profile on Instagram.

Only companies can sell products via Instagram. Currently, you can only offer physical items that the Nur Unternehmen können Produkte über Instagram verkaufen. Derzeit können Sie nur physische Gegenstände anbieten, die der Dealer agreement and the und den Trade Directives of Facebook.

Step 2: Set up your Product catalog on Facebook with Shopify or BigCommerce.

You can offer the products in your catalog in your Instagram posts and stories. Once you have set up the catalogue, you can Sie können die Produkte in Ihrem Katalog in Ihren Instagram-Posts und Stories anbieten. Sobald Sie den Katalog eingerichtet haben, können Sie Add a shop on Facebook .

Step 3: Wait for your account has been reviewed and confirmed by Instagram .

This process can take a few days. Once your account is confirmed, you will receive a notification from Instagram.

Step 4: Activate the shopping features in your account .

Now you can add products to your posts and stories on Instagram.

How to add products to your Instagram posts

Step 1: Upload your image or images.

You can add up to five products in posts with one image or up to 20 products in posts with multiple images.

Step 2: Add the caption and highlight your products.

Once you've added the caption to your post (as you would otherwise), select 's products to highlight. This option appears under 's Mark once you have enabled shopping in your business settings.

Please note that you can only tag products or people in a single post, but not both.

Step 3: Start typing in the name of the product you want to highlight.

Instagram automatically selects the goods from your Facebook product catalog that match the words you type. So you can mark any product you have added to the catalog.

Step 4: Share your post.

Once you have marked your products, you can already share the post. Posts marked with products appear in your feed with a small shopping bag icon in the upper right corner.

How to set up Instagram Shopping for Instagram Stories

Instagram Shopping for Instagram Stories was launched worldwide in September 2018.

Companies that have confirmed and set up Instagram Shopping can a product sticker (with configurable text color) to each story. If a customer taps on the product sticker, they will be redirected to the same page with product information that they would also access by tapping on a shopping post in their Instagram feed.

On this page, users will see additional product images from your catalog, accurate product information, similar products and a link to your mobile website where the purchase can be made.

This is how it works in detail:

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Step 1: Add your story (video or photo).

Step 2: Tap the sticker icon in the top left corner and select the product option.

Step 3: Add the product (only one per story). As with a post, you can find any item from your product catalog by typing in its name. In this step you can also change the color of the sticker.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Step 4: Marked products in your stories are recognizable by the shopping bag icon. Users can tap this icon to get more product information, just like a post. A tap on the product will take you to a page that looks something like this:

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Instagram shopping in the Explore feed (trial phase)

Since September 2018 Instagram is testing a shopping-themed channel there. This channel is tailored to the specific purchasing interests of a user and presents shopping posts from different companies that the user might like (but does not yet have to follow).

Integration into this Explorer feed could prove to be a huge advantage, especially for smaller companies without a large number of followers.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Picture: Instagram

The new feature is expected to be available worldwide in 2018.

9 Tips for Selling Products with Instagram Shopping

1. Tag a single photo or more.

Marking one or more photos is the perfect way to add value to your photos. If you have invested in a high-quality lookbook or product catalogue in which your products look particularly good, then take advantage of this advantage!

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Make sure that your tags can be clearly assigned to the respective product by keeping enough distance between the products. This way, the user is immediately familiar with your post and will not be confused.

2. Mark multiple products in one post.

This encourages your followers to look around your online store and also increases the value of each post. More products also means more opportunities to attract the attention of the customer.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Another advantage of tagging multiple products: they are all grouped on one product page. When a user clicks on a highlighted item, the other products are also highlighted under the heading .

Bonus : Learn more in our Step-by-step guide how to create a social media strategy and optimize your social media presence with Instamer.

This increases the visibility of each marked item and thus also the chances that your product catalogue will be browsed and something purchased.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

3. Make sure that your tags are assigned to the right products.

Products you highlight in your posts must be included in your Facebook product catalog. Brands with products with very similar names should make sure that the markings always refer to the desired product.

Shopping on Instagram is so appealing because it works instantly. However, if your customer is forwarded to the wrong product, he will regard this as an annoying nuisance.

Speaking of disruption, your product names should be clear and distinct. Consider a naming system that allows you to easily identify each product.

For example, Oak + Fort uses a unique number for each of its products.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Get into the habit of double-checking each product marker, just as you check the spelling in your captions. (You always do, don't you?)

4. Create a consistent shopping experience.

Instagram is becoming more and more an extension of your e-commerce platform. Therefore, you should make sure that your customers can handle it more and more naturally. Switching from tapping a product in one of your shopping posts on Instagram to the product page itself should be seamless and easy.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

With this in mind, you should also make sure that your Instagram posts and stories show the respective product exactly as it looks in reality. Size, details, color and functions should be displayed uniformly in the marked post and on the product page. If you don't, you confuse or annoy users and miss out on a purchase.

5. Promote your Instagram business on other platforms.

This is a proven method to

When you send out a newsletter, it includes snapshots of your best shopping posts on Instagram and a

Cross-promote your Instagram feed on Facebook and Twitter.

Organise a competition on all your social media channels. Only allow users who are followers of your Instagram account to participate.

By promoting your Instagram account, you can help your followers and fans on other platforms find your posts and shop directly from there.

6. Get familiar with the Instagram algorithm.

Your posts will appear on Instagram both in the feeds of your followers and in the

7. Use meaningful hashtags.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Instagram users can

8. Focus on high-quality photos and videos.

For Instagram, the visual impression always counts, so make sure your posts and stories are eye-catching and captivating. This is exactly what makes a user pause while scrolling and tap your post to get more product information.

The quality of your photos clearly matters more than the amount of product images you post online. If an image doesn't look good or doesn't fit your brand, your followers won't click on it either.

Woodlot , a home and beauty products company based in Vancouver, Canada, incorporates its products into its posts in an inspiring and very natural way. The brands "shopping posts look just as good as the other high-quality and beautifully edited photos in the Woodlot feed.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

9. Show your products in practical use.

Your Instagram feed is not a product catalog. It should therefore not look like a mere series of illustrations of all the goods you offer for sale.

Rather, the feed is a dynamic space where you can express your creativity and present surprising aspects of your brand to your followers. This is why it is also the perfect place to show your products from new and interesting angles.

Glossier , a new beauty care brand, shares photos on Instagram showing how customers apply their products in practice. Such images are very convincing when you are faced with a purchase decision, and give a brand a stronger connection to everyday reality.

Sell products with Instagram Shopping (and Instagram Shopping for Instagram Stories). Instamer

Another advantage: lots of different photos showing your products at work make your feed more visually interesting and stimulating for your target audience. This encourages interest and engagement. People don't always want to see the same thing and once you bore your users, they won't follow you.

Instagram shopping in posts and stories offers excellent opportunities for more sales. The new feature makes it easier for your customers to discover and fall in love with your products. Explore how this new option can benefit your brand and increase sales!

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