The never-ending story: No, Instagram doesn't reduce its reach to 7% & why the discussions will never stop.. Instamer

The same assumptions, the same demands and always the same reactions.

Does Instagram reduce the reach of the feed? On Twitter, Instagram comments in its usual style on speculation that an Instagram post Reduziert Instagram die Reichweite im Feed? Auf Twitter äußert sich Instagram im gewohnten Stil zu Spekulationen die besagen, dass ein Instagram Post reached a maximum of 7% of followers . Of course, there is nothing wrong with the 7%. Anyone who is active on Instagram and looks after companies knows it's not true.

But the discussions, false reports and incorrect interpretations of algorithms will never stop. At least not if they always run according to the previous scheme. The typical sequence of supposedly declining reach on Instagram (to be replaced by Facebook, Twitter, etc.) looks something like this:

Typical discussion about Instagram reach

  • Humans notice a decline in interactions and attribute this to the algorithm and decreasing ranges. This gives rise to conjecture.
  • These assumptions are spread and taken up by other people
  • Now Instagram is stepping in and trying to explain the algorithm as comprehensibly as possible.
  • Next come the demands for a chronological Instagram feed. # allssoever
  • Instagram again confirms that no content will be hidden.
  • Instagram confirmed that more content has been played out and displayed since the algorithm was introduced.
  • People continue to demand the chronological feed. At least as an alternative.
  • Instagram falls silent and reacts exactly the same way to the next wave.
  • People are noticing a decrease in their reach and

Just read the tweets from Instagram and the replies.

The never-ending story: No, Instagram doesn't reduce its reach to 7% & why the discussions will never stop.. Instamer

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As long as the discussion goes on like this, nothing will change. Instagram will not abandon the algorithm and will not introduce a chronological alternative. People will continue to complain and demand a chronological feed.

Instagram's reasoning may well be one reason for the problem. An argument like, we show posts from accounts first that a person interacts with, automatically leads to the following response: If only the accounts I've interacted with are displayed, they're always very similar. '

The algorithm finds a mixture and how it works in detail is not decisive in the discussion. Instagram's explanation is correct, but it always elicits the same responses and wishes. Desires that are not addressed. Often for very good reasons.

Right decision? Twitter is reaching out to its users.

If we now look at the same discussions on Twitter and the developments of the last few months, Twitter is going down a different path. The option for the chronological Twitter timeline has been introduced. There have been plenty of claims and complaints about this in the past. So is Twitter closer to its users, or is the concession a mistake in the long run?

People aren't happy with Instagram's responses. At least some who then voice their displeasure on social media. The fact that Twitter has introduced the option is a very positive signal for me. But it is also clear that it will always remain only one option. But I can also understand Instagram very well. The numbers and impact of the algorithm speak for themselves.

Twitter communicates differently, but is also much less clear-cut than Instagram. gives you the lowdown on the best emerging talent breaking through at football clubs throughout Europe and brings you the 10 things we learned from it all...

Whether algorithm or

There is nothing wrong with the current case with the alleged maximum range of 7%. Let's wait for the next one.

The never-ending story: No, Instagram doesn't reduce its reach to 7% & why the discussions will never stop.. Instamer The never-ending story: No, Instagram doesn't reduce its reach to 7% & why the discussions will never stop.. Instamer