84% of smartphone users in the US search, shop and compare prices and products online and on mobile devices. This is where a new Instagram feature comes in: Instagram Shopping.

How does Instagram shopping work?

Instagrammers can seamlessly access the company's online store in their feed via the Shop Now link in the product details, learn more about the product or buy it directly. Instagram thus establishes the missing link between effective product communication and mobile commerce. For now, Instagram Shopping is a test in the US. Well-known partners were recruited for the test, all of whom have successful Instagram accounts and strong visual product communication. They include: Damit stellt Instagram die fehlende Verbindung zwischen effektiver Produktkommunikation und mobile Commerce her. Vorerst handelt es sich bei Instagram Shopping um einen Test in den USA. Für den Test konnten namhafte Partner gewonnen werden, die alle über erfolgreiche Instagram Accounts und eine starke visuelle Produktkommunikation verfügen. Mit dabei sind K-12 Kate Spade , , JackThreads or oder Warby Parker . In total, there are 20 dealers from the USA.

In the screenshot you can see how users are directed to the detailed views of the products via the Instagram feed and then to the online shop. A simple and simple solution that many retailers have been longing for. Products are an important part of Instagram and now there is a direct connection to the online shop and there is no need to point out the link in the Instagram bio.

Here are two videos explaining how Instagram Shopping works:

<unk> takes me to the gravel <unk>'s Instagram shopping launches in the US. Instamer

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Kate Spade "I think it's going to be a tough game for us," he said. from Instagram for Business On Oct. on Vimeo .

<unk> takes me to the gravel <unk>'s Instagram shopping launches in the US. Instamer

By uploading the video, you accept the privacy policy of Vimeo. Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von Vimeo. Learn more

< label > < input checked = "checked" name = "unblockAll" type = "checkbox" value = "1" / > Always unlock Vimeo

Jack Threads "I think it's going to be a tough game for us," he said. from Instagram for Business On Oct. on Vimeo .

More Instagram Shopping Features Planned

Instagram Shopping is to be developed consistently over the next few months to offer Instagrammers and businesses more and more opportunities. Features have already been announced to make it possible to recommend and store products on Instagram. There is also talk of community suggestions with Instagram shopping.

The linking of Instagram ads and Instagram shopping will also be exciting. Instagram generates the most interactions with content. With the efficient use of Instagram ads, posts with Instagram Shopping feature can be placed in the feeds of potential buyers.

Nothing is yet known about a launch date for Instagram Shopping in Germany. As soon as we hear about this, we will let you know immediately. The official announcement can be found in the Instagram blog .

<unk> takes me to the gravel <unk>'s Instagram shopping launches in the US. Instamer <unk> takes me to the gravel <unk>'s Instagram shopping launches in the US. Instamer