Update 13 / 14 February 2019: Many Instagram users have noticed that their follower numbers have dropped drastically in some cases. Kylie Jenner, for example, has 2.5 million Followers and Cristiano Ronaldo 2.3 million Followers lost. So is this the big purge of Instagram?

It wasn't a big deletion of fake accounts and Instagram bots.

(Update) Thanks! Instagram deletes fake followers and announces consequences for accounts.. Instamer

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It is not yet known what the trigger was. Instagram itself speaks of a problem, but doesn't seem to know the cause.

In another tweet from Oct. 14. February Instagram confirms that the problems are being identified and fixed. So you could say all the excitement was in vain and goes to the cap of Instagram. An apology to the community was also released.

(Update) Thanks! Instagram deletes fake followers and announces consequences for accounts.. Instamer

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After such a tweet, however, one can at least begin to assume that the follower numbers should correct themselves again.

You can find a list of Matt Navarra with big accounts that have lost the most followers.

The extent to which the discussions and reactions to the loss of followers have taken place is indicative of the strength and great weakness of Instagram.

There will be too much attention on numbersandthe core ofInstagramandsocial networking, backinthe background.

Instagram steps up fight against fake followers and fake interactions Instagram geht im Kampf gegen Fake Follower und Fake Interaktionen in die next round .

Specifically, it's about apps and tools that can be used to buy fake followers and anything else that harms Instagram and influencer marketing in particular.

Many of these apps work with the Instagram login to access the corresponding profile. Who has access to the information about the logins? Instagram, of course, and this is exactly where we intervene.

The end of the fake follower business?

(Update) Thanks! Instagram deletes fake followers and announces consequences for accounts.. Instamer

All Instagram accounts that have purchased fakes will receive a very accommodating notification from Instagram.

looks like should know exactly what is saying. The notification serves as a final warning and asks the accounts to disconnect from the fake followers and engagement apps.

Those who use apps of this kind should definitely do so. Otherwise, for example, the account could be blocked. How long and whether to get the account back at all is the question.

Instagram cleans up and removes fake followers, comments and likes

The crackdown and the warning do not stop there. As Instagram has announced, all fake interactions on the platform will be reviewed and, if necessary, deleted. This includes followers, likes and comments, of course.

Anyone who has set up an Instagram account with fake interactions should notice a marked drop in their follower numbers, interaction rate and interactions with content already shared. Annoying.

Instagram uses machine learning to identify apps and activities. Machine Learning? Of course, there are many apps in the stores, but if one is removed, the next one is there, and even outside the app stores there are numerous shabby service providers who harm Instagram and thus everyone who uses Instagram with useless comments and interactions.

Of course, we can now debate why Instagram is only now intervening on this scale. But you can also turn the question around and discuss why fake followers are still being bought, why companies are partially promoting it?

Fake engagement and fake followers are not the result of Instagram, but of envy, greed and an eye for quick money (or exciting product samples).

Impact on influencer marketing

The impact on influencer marketing can only be positive. How successful the action will be, however, remains to be seen. It will depend on how rigorously Instagram cracks down and how the industry handles the development. If you use analysis tools like Die Auswirkungen auf das Influencer Marketing können nur positiv sein. Wie erfolgreich die Aktion sein wird, muss sich allerdings erst noch zeigen. Es wird davon abhängen, wie strikt Instagram durchgreift und wie die Branche mit der Entwicklung umgehen wird. Wenn ihr Analyse Tools wie InfluencerDB , you should be able to quickly identify the deletion of followers and interactions. Anyone who has bought fake followers should take Instagram's warning seriously and carry out the actions as required. So delete connections to the apps and create a new password.

I am pleased with Instagram's actions. But the fact that it had to come to this point speaks for many problems that do not only relate to influencer marketing. Greed for and demands for more reach, followers and interactions have put us in this situation. Companies, agencies and also management of influencers are involved. Yes, perhaps Instagram has been watching too long and should have cracked down sooner. Nevertheless, the action is more than positive and we can only hope that it will have the desired effect.

's Fake it till you break it is hopefully history soon.

(Update) Thanks! Instagram deletes fake followers and announces consequences for accounts.. Instamer (Update) Thanks! Instagram deletes fake followers and announces consequences for accounts.. Instamer