Instagram augmented reality effect in company profile
If you use augmented reality effects as a brand or company, then not only your own account is displayed in the stories, there is also a separate area in the company profile.
Like IGTV, the effects are displayed in a separate area.
Since profile calls on Instagram play a much larger role than on Facebook, the area is quite interesting when it comes to spreading your own AR effects. You'll find it in the same place that Instagram Shopping appears in your profiles.
Especially when multiple effects are published simultaneously, followers and other people can discover augmented reality effects directly in the profile.
The typical user interface looks like this:
Accounts you follow on Instagram use an AR filter in their Stories. If you try the filter yourself, an additional clue will appear.
This information leads users directly to the filter overview in the Instagram profile. A recent example is the Instagram account of Dieser Hinweis führt NutzerInnen direkt in die Filterübersicht im Instagram Profil. Ein aktuelles Beispiel ist der Instagram Account von Fox Sports .
Encourage users to try out with several effects
Fox Sports has secured the rights to WWE Smackdown for five years. The launch of Smackdown on Fox will of course also be communicated and promoted on Instagram. Part of this is seven Instagram AR effects.
The effects are all similar in principle. If you are interested in an effect, you will probably be interested in the other effects and try them out.
The effects are presented in short videos and you can test them directly.
An effect is a good start, but Instagram profiles are designed to display multiple effects.
Similar to IGTV, brands and companies need to spread their own effects on Instagram and communicate them. However, they have the great advantage over other Instagram content that they also spread through private use. If you can convince with a filter, you will also be able to encourage people to try out other effects, and this is exactly what the dedicated section of your Instagram profile is for.
The effects are only displayed in the Instagram app. While IGTV is also integrated into the web view, it doesn't make sense with AR effects.