Instagrammers who buy followers and likes have already been billed, denounced and are triggering critical discussions about the impact of influencer marketing. Accounts are blocked, follower numbers collapse, only to be increased again the next day.
There are various tools to help you determine who is growing organically on Instagram and who is only travelling with dollar signs in their eyes, based on the evolution of follower numbers and interactions. Anyone who buys followers and likes on a subscription also flies fast. At least when companies and agencies look at the profile, they know what to look out for.
In addition to various micro influencers, there is also the Like and Followerkauf on a large scale. Thus, influencer accounts arise, which at the 1 million follower limit and regularly cooperate with companies. Then no check of the interaction rate is of any use, as this is of course also fake.
AUDITOR for Instagram is another tool, which is dedicated to the topic of fake accounts and comes with many interesting statistics. Especially the comparison to similar profiles allows a good classification and at the same time shows that Instagram is far from having the problem under control.
An example. The Instagram profile has over 900,000 subscribers and an interaction rate of 2.34%. Is that good now? At first glance, 30,000 likes per picture might look good, and if you don't think for a second, you might end up cooperating. Now AUDITOR for Instagram starts.
Why is the quality of the target group only 46 out of 100 points? AUDITOR quickly determines what kind of profiles follow the account and also interact with the content. Time to take a closer look at the followers.
Reminder: There is no targeting for posts on Instagram. If you are responsible for marketing in Germany, then most followers should at least come from Germany. The fake influencers aren't really clever, either. German and English captions are mixed. You can do it, but if it is German texts and otherwise only English texts, that is strange. But no matter because 70% of the 900,000 followers do not come from Germany anyway. That leaves less than 200,000 followers instead of 900,000. Cool.
Even better. Of followers, only 49.6% are genuine profiles, according to Auditor's analysis. A few other influencers may want to keep track of how brazen the Instagram bots are, or are just as fake as the profile analyzed.
Thematic focus is, of course, fashion for women. The companies that reach the nearly 70% male followers from Turkey, India and Indonesia are delighted.
A sobering phrase in the analysis is that 49.2% of the account's activity looks suspicious. Similar accounts have an average of 27.6% suspicious activity.
Means this account plays in the fake Instagram Champions League, but there are plenty of similar profiles of this kind.
By now at the latest, every company should realise that cooperation is useless. Except likes and comments from bots. If you have difficulties in identifying fake followers, you should not do without an appropriate tool. The costs of the tool are quickly saved with a good analysis. That should be obvious to everyone.
AUDITOR is also so nice and indicates a company that recently cooperated with the fake account. In our example, these are mainly companies from Germany, or German-language company profiles. Well then have fun with the evaluation and I keep my fingers crossed that the boss does not want to see anything except the likes.
The New York Times also used an auditor for its analysis. . The days when fakes cannot be detected are over. Who deals with influencer marketing and additionally uses tools, should no longer fall on the glue. Instagram shouldn't either.
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